Driving digital strategy: a guide to reimagining your business
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2018]
|
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5275707 |
| Abstract: | Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- |
| Beschreibung: | Introduction: Framework for Reinventing Your Business; Part 1: Reimagine Your Business; Ch. 1: Business Scope; Ch. 2: Business Model; Ch. 3: Platforms and Ecosystems; Part 2: Reevaluate Your Value Chain; Ch. 4: Rethinking R&D and Innovation; Ch. 5: Operational Excellence; Ch. 6: Omnichannel Strategy; Part 3: Reconnect with Your Customers; Ch. 7: Acquiring Customers; Ch. 8: Engaging Customers; Ch. 9: Measuring and Optimizing Marketing Spend; Part 4: Rebuild Your Organization; Ch. 10: Managing Digital Transition; Ch. 11: Designing an Organization for Innovation; Ch. 12: Skills, Capability, and Talent ManagementNotes; Index; Acknowledgments; About the Author |
| Umfang: | 1 Online-Ressource (viii, 267 Seiten) Illustrationen |
| ISBN: | 9781633692695 |
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| 500 | |a Introduction: Framework for Reinventing Your Business; Part 1: Reimagine Your Business; Ch. 1: Business Scope; Ch. 2: Business Model; Ch. 3: Platforms and Ecosystems; Part 2: Reevaluate Your Value Chain; Ch. 4: Rethinking R&D and Innovation; Ch. 5: Operational Excellence; Ch. 6: Omnichannel Strategy; Part 3: Reconnect with Your Customers; Ch. 7: Acquiring Customers; Ch. 8: Engaging Customers; Ch. 9: Measuring and Optimizing Marketing Spend; Part 4: Rebuild Your Organization; Ch. 10: Managing Digital Transition; Ch. 11: Designing an Organization for Innovation; Ch. 12: Skills, Capability, and Talent ManagementNotes; Index; Acknowledgments; About the Author | ||
| 520 | 3 | |a Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- | |
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Datensatz im Suchindex
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| author | Gupta, Sunil 1958- |
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| author_facet | Gupta, Sunil 1958- |
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| author_sort | Gupta, Sunil 1958- |
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| ctrlnum | (OCoLC)1061554465 (DE-599)BVBBV045270999 |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045270999 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:22:40Z |
| institution | BVB |
| isbn | 9781633692695 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030658769 |
| oclc_num | 1061554465 |
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| physical | 1 Online-Ressource (viii, 267 Seiten) Illustrationen |
| psigel | ZDB-30-PQE ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Harvard Business Review Press |
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| spelling | Gupta, Sunil 1958- Verfasser (DE-588)135641772 aut Driving digital strategy a guide to reimagining your business Sunil Gupta Boston, Massachusetts Harvard Business Review Press [2018] © 2018 1 Online-Ressource (viii, 267 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Introduction: Framework for Reinventing Your Business; Part 1: Reimagine Your Business; Ch. 1: Business Scope; Ch. 2: Business Model; Ch. 3: Platforms and Ecosystems; Part 2: Reevaluate Your Value Chain; Ch. 4: Rethinking R&D and Innovation; Ch. 5: Operational Excellence; Ch. 6: Omnichannel Strategy; Part 3: Reconnect with Your Customers; Ch. 7: Acquiring Customers; Ch. 8: Engaging Customers; Ch. 9: Measuring and Optimizing Marketing Spend; Part 4: Rebuild Your Organization; Ch. 10: Managing Digital Transition; Ch. 11: Designing an Organization for Innovation; Ch. 12: Skills, Capability, and Talent ManagementNotes; Index; Acknowledgments; About the Author Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- Digitale Revolution (DE-588)7854804-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Business planning Strategic planning Technological innovations Unternehmen (DE-588)4061963-1 s Digitale Revolution (DE-588)7854804-4 s DE-604 Erscheint auch als Druck-Ausgabe 978-1-63369-268-8 |
| spellingShingle | Gupta, Sunil 1958- Driving digital strategy a guide to reimagining your business Digitale Revolution (DE-588)7854804-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)7854804-4 (DE-588)4061963-1 |
| title | Driving digital strategy a guide to reimagining your business |
| title_auth | Driving digital strategy a guide to reimagining your business |
| title_exact_search | Driving digital strategy a guide to reimagining your business |
| title_full | Driving digital strategy a guide to reimagining your business Sunil Gupta |
| title_fullStr | Driving digital strategy a guide to reimagining your business Sunil Gupta |
| title_full_unstemmed | Driving digital strategy a guide to reimagining your business Sunil Gupta |
| title_short | Driving digital strategy |
| title_sort | driving digital strategy a guide to reimagining your business |
| title_sub | a guide to reimagining your business |
| topic | Digitale Revolution (DE-588)7854804-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Digitale Revolution Unternehmen |
| work_keys_str_mv | AT guptasunil drivingdigitalstrategyaguidetoreimaginingyourbusiness |