Availability: Cases in public relations strategy | Technische Universität München

Cases in public relations strategy:

Saved in:

Bibliographic Details
Other Authors:	St. John, Burton 1957- (Editor), Martinelli, Diana Knott (Editor), Pritchard, Robert S. (Editor), Spaulding, Cylor (Editor)
Format:	Book
Language:	English
Published:	Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE [2019]
Subjects:	Public relations > Case studies Public relations > Study and teaching Öffentlichkeitsarbeit Aufsatzsammlung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030611814&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Includes bibliographical references and index
Physical Description:	xxiii, 189 Seiten Illustrationen, Diagramme
ISBN:	9781506349152

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV045223261
003	DE-604
005	20190805
007	t\|
008	181008s2019 xxua\|\|\| \|\|\|\| 00\|\|\| eng d
010			\|a 018013001
020			\|a 9781506349152 \|9 978-1-5063-4915-2
035			\|a (OCoLC)1073283289
035			\|a (DE-599)BVBBV045223261
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-473 \|a DE-1050 \|a DE-11
050		0	\|a HM1221
082	0		\|a 659.2 \|2 23
084			\|a QP 637 \|0 (DE-625)141921: \|2 rvk
084			\|a AP 17420 \|0 (DE-625)7008: \|2 rvk
245	1	0	\|a Cases in public relations strategy \|c editors Burton St. John III (University of Colorado-Boulder), Diana Knott Martinelli (West Virginia University), Robert S. Pritchard (University of Oklahoma), Cylor Spaulding (Georgetown University)
264		1	\|a Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne \|b SAGE \|c [2019]
264		4	\|c © 2019
300			\|a xxiii, 189 Seiten \|b Illustrationen, Diagramme
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Includes bibliographical references and index
650		4	\|a Public relations \|v Case studies
650		4	\|a Public relations \|v Study and teaching
650	0	7	\|a Öffentlichkeitsarbeit \|0 (DE-588)4043188-5 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4143413-4 \|a Aufsatzsammlung \|2 gnd-content
689	0	0	\|a Öffentlichkeitsarbeit \|0 (DE-588)4043188-5 \|D s
689	0		\|5 DE-604
700	1		\|a St. John, Burton \|d 1957- \|0 (DE-588)1014991021 \|4 edt
700	1		\|a Martinelli, Diana Knott \|4 edt
700	1		\|a Pritchard, Robert S. \|4 edt
700	1		\|a Spaulding, Cylor \|4 edt
856	4	2	\|m LoC Fremddatenuebernahme \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030611814&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-030611814

Record in the Search Index

_version_	1826348030886936576
adam_text	CASES IN PUBLIC RELATIONS STRATEGY / : 2019 TABLE OF CONTENTS / INHALTSVERZEICHNIS BRANDING COMMUNITY RELATIONS INTEGRATED COMMUNICATION FINANCIAL COMMUNICATION ISSUE ADVOCACY HEALTH COMMUNICATION CRISIS COMMUNICATION FURTHER VIEWS IN PUBLIC RELATIONS STRATEGY DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author2	St. John, Burton 1957- Martinelli, Diana Knott Pritchard, Robert S. Spaulding, Cylor
author2_role	edt edt edt edt
author2_variant	j b s jb jbs d k m dk dkm r s p rs rsp c s cs
author_GND	(DE-588)1014991021
author_facet	St. John, Burton 1957- Martinelli, Diana Knott Pritchard, Robert S. Spaulding, Cylor
building	Verbundindex
bvnumber	BV045223261
callnumber-first	H - Social Science
callnumber-label	HM1221
callnumber-raw	HM1221
callnumber-search	HM1221
callnumber-sort	HM 41221
callnumber-subject	HM - Sociology
classification_rvk	QP 637 AP 17420
ctrlnum	(OCoLC)1073283289 (DE-599)BVBBV045223261
dewey-full	659.2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.2
dewey-search	659.2
dewey-sort	3659.2
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV045223261</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190805</controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">181008s2019 xxua\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">018013001</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781506349152</subfield><subfield code="9">978-1-5063-4915-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1073283289</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045223261</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HM1221</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17420</subfield><subfield code="0">(DE-625)7008:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cases in public relations strategy</subfield><subfield code="c">editors Burton St. John III (University of Colorado-Boulder), Diana Knott Martinelli (West Virginia University), Robert S. Pritchard (University of Oklahoma), Cylor Spaulding (Georgetown University)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne</subfield><subfield code="b">SAGE</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxiii, 189 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield><subfield code="v">Study and teaching</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">St. John, Burton</subfield><subfield code="d">1957-</subfield><subfield code="0">(DE-588)1014991021</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Martinelli, Diana Knott</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pritchard, Robert S.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Spaulding, Cylor</subfield><subfield code="4">edt</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030611814&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030611814</subfield></datafield></record></collection>
genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV045223261
illustrated	Illustrated
indexdate	2025-03-12T01:00:09Z
institution	BVB
isbn	9781506349152
language	English
lccn	018013001
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030611814
oclc_num	1073283289
open_access_boolean
owner	DE-473 DE-BY-UBG DE-1050 DE-11
owner_facet	DE-473 DE-BY-UBG DE-1050 DE-11
physical	xxiii, 189 Seiten Illustrationen, Diagramme
publishDate	2019
publishDateSearch	2019
publishDateSort	2019
publisher	SAGE
record_format	marc
spelling	Cases in public relations strategy editors Burton St. John III (University of Colorado-Boulder), Diana Knott Martinelli (West Virginia University), Robert S. Pritchard (University of Oklahoma), Cylor Spaulding (Georgetown University) Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE [2019] © 2019 xxiii, 189 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Public relations Case studies Public relations Study and teaching Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 St. John, Burton 1957- (DE-588)1014991021 edt Martinelli, Diana Knott edt Pritchard, Robert S. edt Spaulding, Cylor edt LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030611814&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Cases in public relations strategy Public relations Case studies Public relations Study and teaching Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
subject_GND	(DE-588)4043188-5 (DE-588)4143413-4
title	Cases in public relations strategy
title_auth	Cases in public relations strategy
title_exact_search	Cases in public relations strategy
title_full	Cases in public relations strategy editors Burton St. John III (University of Colorado-Boulder), Diana Knott Martinelli (West Virginia University), Robert S. Pritchard (University of Oklahoma), Cylor Spaulding (Georgetown University)
title_fullStr	Cases in public relations strategy editors Burton St. John III (University of Colorado-Boulder), Diana Knott Martinelli (West Virginia University), Robert S. Pritchard (University of Oklahoma), Cylor Spaulding (Georgetown University)
title_full_unstemmed	Cases in public relations strategy editors Burton St. John III (University of Colorado-Boulder), Diana Knott Martinelli (West Virginia University), Robert S. Pritchard (University of Oklahoma), Cylor Spaulding (Georgetown University)
title_short	Cases in public relations strategy
title_sort	cases in public relations strategy
topic	Public relations Case studies Public relations Study and teaching Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
topic_facet	Public relations Case studies Public relations Study and teaching Öffentlichkeitsarbeit Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030611814&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT stjohnburton casesinpublicrelationsstrategy AT martinellidianaknott casesinpublicrelationsstrategy AT pritchardroberts casesinpublicrelationsstrategy AT spauldingcylor casesinpublicrelationsstrategy

Availability

‌

Order via interlibrary loan Table of Contents