APA (7th ed.) Citation

Elliott, R., Percy, L., & Pervan, S. (2018). Strategic brand management (4th edition.). Oxford University Press.

Chicago Style (17th ed.) Citation

Elliott, Richard, Larry Percy, and Simon Pervan. Strategic Brand Management. 4th edition. Oxford: Oxford University Press, 2018.

MLA (9th ed.) Citation

Elliott, Richard, et al. Strategic Brand Management. 4th edition. Oxford University Press, 2018.