Rossiter, J. R., Percy, L., & Bergkvist, L. (2018). Marketing communications: Objectives, strategy, tactics. Sage.
Chicago Style (17th ed.) CitationRossiter, John R., Larry Percy, and Lars Bergkvist. Marketing Communications: Objectives, Strategy, Tactics. Los Angeles ; London ; New Delhi ; Singapore ; Washington, DC ; Melbourne: Sage, 2018.
MLA (9th ed.) CitationRossiter, John R., et al. Marketing Communications: Objectives, Strategy, Tactics. Sage, 2018.
Warning: These citations may not always be 100% accurate.