Creating Effective Sales and Marketing Relationships:
How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what sen...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Business Expert Press
2015
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| Schlagwörter: | |
| Zusammenfassung: | How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this.Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene ts for the organization, sales and marketing need to interact effectively and communicate both formally and informally. Creating Effective Sales and Marketing Relationships will consider the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote mutual understanding |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 online resource (120 pages) |
| ISBN: | 9781606498590 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:16:39Z |
| institution | BVB |
| isbn | 9781606498590 |
| language | English |
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| spelling | Le Meunier-FitzHugh, Kenneth Verfasser aut Creating Effective Sales and Marketing Relationships New York Business Expert Press 2015 © 2015 1 online resource (120 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this.Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on customer needs and the activities of competitors. To gain the maximum bene ts for the organization, sales and marketing need to interact effectively and communicate both formally and informally. Creating Effective Sales and Marketing Relationships will consider the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote mutual understanding Collaboration Conflict Management Marketing Marketing -- Management Sales Sales management Le Meunier-FitzHugh, Leslie Caroline Sonstige oth Le Meunier-Fitzhugh, Leslie Caroline Sonstige oth Erscheint auch als Druck-Ausgabe Le Meunier-FitzHugh, Kenneth Creating Effective Sales and Marketing Relationships New York : Business Expert Press,c2015 9781606498583 |
| spellingShingle | Le Meunier-FitzHugh, Kenneth Creating Effective Sales and Marketing Relationships Collaboration Conflict Management Marketing Marketing -- Management Sales Sales management |
| title | Creating Effective Sales and Marketing Relationships |
| title_auth | Creating Effective Sales and Marketing Relationships |
| title_exact_search | Creating Effective Sales and Marketing Relationships |
| title_full | Creating Effective Sales and Marketing Relationships |
| title_fullStr | Creating Effective Sales and Marketing Relationships |
| title_full_unstemmed | Creating Effective Sales and Marketing Relationships |
| title_short | Creating Effective Sales and Marketing Relationships |
| title_sort | creating effective sales and marketing relationships |
| topic | Collaboration Conflict Management Marketing Marketing -- Management Sales Sales management |
| topic_facet | Collaboration Conflict Management Marketing Marketing -- Management Sales Sales management |
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