Verfügbarkeit: Handbook of marketing analytics | Technische Universität München

Handbook of marketing analytics: methods and applications in marketing management, public policy, and litigation support

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Mizik, Natalie (HerausgeberIn), Hanssens, Dominique M. (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cheltenham, UK Edward Elgar Publishing [2018]
Schriftenreihe:	Research handbooks in business and management series
Schlagwörter:	Datenverarbeitung Verbraucherpolitik Marketingforschung Marktforschung Rechtsstreit Aufsatzsammlung
Links:	https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://doi.org/10.4337/9781784716752 https://ebookcentral.proquest.com/lib/ub-bamberg/detail.action?docID=5430237 https://doi.org/10.4337/9781784716752
Umfang:	1 Online-Ressource (xxvi, 688 Seiten) Illustrationen
ISBN:	9781784716752
DOI:	10.4337/9781784716752

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Datensatz im Suchindex

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genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV045030050
illustrated	Illustrated
indexdate	2024-12-20T18:16:34Z
institution	BVB
isbn	9781784716752
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030421857
oclc_num	1041795840
open_access_boolean
owner	DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739
owner_facet	DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739
physical	1 Online-Ressource (xxvi, 688 Seiten) Illustrationen
psigel	ZDB-1-EWE ZDB-30-PQE ZDB-77-ECB
publishDate	2018
publishDateSearch	2018
publishDateSort	2018
publisher	Edward Elgar Publishing
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series2	Research handbooks in business and management series
spellingShingle	Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support Datenverarbeitung (DE-588)4011152-0 gnd Verbraucherpolitik (DE-588)4062638-6 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Rechtsstreit (DE-588)4139832-4 gnd
subject_GND	(DE-588)4011152-0 (DE-588)4062638-6 (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4139832-4 (DE-588)4143413-4
title	Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support
title_auth	Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support
title_exact_search	Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support
title_full	Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in markekting strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA)
title_fullStr	Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in markekting strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA)
title_full_unstemmed	Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in markekting strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA)
title_short	Handbook of marketing analytics
title_sort	handbook of marketing analytics methods and applications in marketing management public policy and litigation support
title_sub	methods and applications in marketing management, public policy, and litigation support
topic	Datenverarbeitung (DE-588)4011152-0 gnd Verbraucherpolitik (DE-588)4062638-6 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Rechtsstreit (DE-588)4139832-4 gnd
topic_facet	Datenverarbeitung Verbraucherpolitik Marketingforschung Marktforschung Rechtsstreit Aufsatzsammlung
url	https://doi.org/10.4337/9781784716752
work_keys_str_mv	AT miziknatalie handbookofmarketinganalyticsmethodsandapplicationsinmarketingmanagementpublicpolicyandlitigationsupport AT hanssensdominiquem handbookofmarketinganalyticsmethodsandapplicationsinmarketingmanagementpublicpolicyandlitigationsupport

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