Commercial communication in the digital age: information or disinformation?
Gespeichert in:
Weitere beteiligte Personen: | , , |
---|---|
Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
Boston ; Berlin
De Gruyter Saur
[2017]
|
Schriftenreihe: | Age of access? Grundfragen der Informationsgesellschaft
Volume 7 |
Schlagwörter: | |
Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030393978&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
Beschreibung: | Includes bibliographical references |
Umfang: | viii, 270 Seiten Illustrationen 23 cm |
ISBN: | 9783110416503 |
Internformat
MARC
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264 | 1 | |a Boston ; Berlin |b De Gruyter Saur |c [2017] | |
300 | |a viii, 270 Seiten |b Illustrationen |c 23 cm | ||
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338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
_version_ | 1819363863646175232 |
---|---|
adam_text | COMMERCIAL COMMUNICATION IN THE DIGITAL AGE
/
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
EDITOR S PREFACE / GABRIELE SIEGERT, M. BJARN VON RIMSCHA, AND
STEPHANIE GRUBENMANN
INFORMATION AND DISINFORMATION ABOUT ADVERTISING / KATI FOIRSTER AND
ULLI WEISH
INFORMATION AND DISINFORMATION THROUGH ADVERTISING / ROLAND MANGOLD
INFORMATION ABOUT USERS / ANDREW MCSTAY
INCLUSION OF USERS IN THE CREATION OF ADVERTISING / CHRIS MILES
INFORMATION SOURCES AND CONSUMER TRIBE INTEGRATORS
LIST OF CONTRIBUTORS : SHORT BIOGRAPHIES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
any_adam_object | 1 |
author2 | Siegert, Gabriele 1963- Rimscha, M. Bjørn von 1978- Grubenmann, Stephanie 1984- |
author2_role | edt edt edt |
author2_variant | g s gs m b v r mbv mbvr s g sg |
author_GND | (DE-588)130427403 (DE-588)1028551509 (DE-588)1097231399 |
author_facet | Siegert, Gabriele 1963- Rimscha, M. Bjørn von 1978- Grubenmann, Stephanie 1984- |
building | Verbundindex |
bvnumber | BV045001852 |
callnumber-first | H - Social Science |
callnumber-label | HF5823 |
callnumber-raw | HF5823 |
callnumber-search | HF5823 |
callnumber-sort | HF 45823 |
callnumber-subject | HF - Commerce |
ctrlnum | (OCoLC)986528517 (DE-599)BVBBV045001852 |
dewey-full | 659.14/4 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.14/4 |
dewey-search | 659.14/4 |
dewey-sort | 3659.14 14 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV045001852 |
illustrated | Illustrated |
indexdate | 2024-12-20T18:16:08Z |
institution | BVB |
isbn | 9783110416503 |
language | English |
lccn | 017020837 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030393978 |
oclc_num | 986528517 |
open_access_boolean | |
owner | DE-M382 DE-12 |
owner_facet | DE-M382 DE-12 |
physical | viii, 270 Seiten Illustrationen 23 cm |
psigel | BSB_NED_20200525 |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | De Gruyter Saur |
record_format | marc |
series | Age of access? Grundfragen der Informationsgesellschaft |
series2 | Age of access? Grundfragen der Informationsgesellschaft |
spellingShingle | Commercial communication in the digital age information or disinformation? Age of access? Grundfragen der Informationsgesellschaft Advertising Mass media Economic aspects Werbeerfolg (DE-588)4127461-1 gnd Digitalisierung (DE-588)4123065-6 gnd Informationspolitik (DE-588)4123427-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Informationsgesellschaft (DE-588)4114011-4 gnd Werbewirkung (DE-588)4189647-6 gnd Informationsverhalten (DE-588)4123428-5 gnd Online-Werbung (DE-588)7636951-1 gnd Informationsqualität (DE-588)4793947-3 gnd Werbung (DE-588)4065541-6 gnd Kundendaten (DE-588)4425089-7 gnd Kundenorientierung (DE-588)4316837-1 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucherinformation (DE-588)4066409-0 gnd |
subject_GND | (DE-588)4127461-1 (DE-588)4123065-6 (DE-588)4123427-3 (DE-588)4062644-1 (DE-588)4114011-4 (DE-588)4189647-6 (DE-588)4123428-5 (DE-588)7636951-1 (DE-588)4793947-3 (DE-588)4065541-6 (DE-588)4425089-7 (DE-588)4316837-1 (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)7706419-7 (DE-588)4066409-0 (DE-588)4143413-4 |
title | Commercial communication in the digital age information or disinformation? |
title_auth | Commercial communication in the digital age information or disinformation? |
title_exact_search | Commercial communication in the digital age information or disinformation? |
title_full | Commercial communication in the digital age information or disinformation? edited by Gabriele Siegert, M. Bjørn von Rimscha, Stephanie Grubenmann |
title_fullStr | Commercial communication in the digital age information or disinformation? edited by Gabriele Siegert, M. Bjørn von Rimscha, Stephanie Grubenmann |
title_full_unstemmed | Commercial communication in the digital age information or disinformation? edited by Gabriele Siegert, M. Bjørn von Rimscha, Stephanie Grubenmann |
title_short | Commercial communication in the digital age |
title_sort | commercial communication in the digital age information or disinformation |
title_sub | information or disinformation? |
topic | Advertising Mass media Economic aspects Werbeerfolg (DE-588)4127461-1 gnd Digitalisierung (DE-588)4123065-6 gnd Informationspolitik (DE-588)4123427-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Informationsgesellschaft (DE-588)4114011-4 gnd Werbewirkung (DE-588)4189647-6 gnd Informationsverhalten (DE-588)4123428-5 gnd Online-Werbung (DE-588)7636951-1 gnd Informationsqualität (DE-588)4793947-3 gnd Werbung (DE-588)4065541-6 gnd Kundendaten (DE-588)4425089-7 gnd Kundenorientierung (DE-588)4316837-1 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucherinformation (DE-588)4066409-0 gnd |
topic_facet | Advertising Mass media Economic aspects Werbeerfolg Digitalisierung Informationspolitik Verbraucherverhalten Informationsgesellschaft Werbewirkung Informationsverhalten Online-Werbung Informationsqualität Werbung Kundendaten Kundenorientierung Unternehmen Kommunikation Online-Marketing Verbraucherinformation Aufsatzsammlung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030393978&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
volume_link | (DE-604)BV040587741 |
work_keys_str_mv | AT siegertgabriele commercialcommunicationinthedigitalageinformationordisinformation AT rimschambjørnvon commercialcommunicationinthedigitalageinformationordisinformation AT grubenmannstephanie commercialcommunicationinthedigitalageinformationordisinformation |