Verfügbarkeit: Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018

Gespeichert in:

Bibliographische Detailangaben
Weitere beteiligte Personen:	Martínez-López, Francisco J. (HerausgeberIn), Gázquez-Abad, Juan Carlos (HerausgeberIn), Chernev, Alexander (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer 2018
Schriftenreihe:	Springer Proceedings in Business and Economics
Schlagwörter:	Business Marketing Leadership E-business Electronic commerce E-commerce Trade Commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Markenpolitik Handelsmarke Konferenzschrift > 2015
Links:	https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9 https://doi.org/10.1007/978-3-319-92084-9
Umfang:	1 Online-Ressource (XIII, 176 Seiten) 14 Illustrationen, 6 Illustrationen (farbig)
ISBN:	9783319920849
DOI:	10.1007/978-3-319-92084-9

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV044979929
003	DE-604
005	20190129
007	cr\|uuu---uuuuu
008	180601s2018 xx a\|\|\| o\|\|\|\| 10\|\|\| eng d
020			\|a 9783319920849 \|c Online \|9 978-3-319-92084-9
024	7		\|a 10.1007/978-3-319-92084-9 \|2 doi
035			\|a (ZDB-2-BUM)9783319920849
035			\|a (OCoLC)1038736302
035			\|a (DE-599)BVBBV044979929
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-1049 \|a DE-860 \|a DE-91 \|a DE-83 \|a DE-1046 \|a DE-1043 \|a DE-Aug4 \|a DE-898 \|a DE-861 \|a DE-188 \|a DE-523 \|a DE-859 \|a DE-473 \|a DE-29 \|a DE-863 \|a DE-20 \|a DE-1051 \|a DE-862 \|a DE-92 \|a DE-355 \|a DE-824 \|a DE-2070s \|a DE-M347 \|a DE-573 \|a DE-703 \|a DE-706 \|a DE-739 \|a DE-634
082	0		\|a 658.8 \|2 23
084			\|a QP 624 \|0 (DE-625)141914: \|2 rvk
084			\|a WIR 000 \|2 stub
245	1	0	\|a Advances in National Brand and Private Label Marketing \|b Fifth International Conference, 2018 \|c edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
264		1	\|a Cham \|b Springer \|c 2018
300			\|a 1 Online-Ressource (XIII, 176 Seiten) \|b 14 Illustrationen, 6 Illustrationen (farbig)
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a Springer Proceedings in Business and Economics
650		4	\|a Business
650		4	\|a Marketing
650		4	\|a Leadership
650		4	\|a E-business
650		4	\|a Electronic commerce
650		4	\|a E-commerce
650		4	\|a Trade
650		4	\|a Commerce
650		4	\|a Business and Management
650		4	\|a Marketing
650		4	\|a Industrial and Organizational Psychology
650		4	\|a e-Business/e-Commerce
650		4	\|a Trade
650		4	\|a Business Strategy/Leadership
650	0	7	\|a Markenpolitik \|0 (DE-588)4144679-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Handelsmarke \|0 (DE-588)4023246-3 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)1071861417 \|a Konferenzschrift \|y 2015 \|2 gnd-content
689	0	0	\|a Markenpolitik \|0 (DE-588)4144679-3 \|D s
689	0		\|5 DE-604
689	1	0	\|a Handelsmarke \|0 (DE-588)4023246-3 \|D s
689	1		\|5 DE-604
700	1		\|a Martínez-López, Francisco J. \|0 (DE-588)1022696564 \|4 edt
700	1		\|a Gázquez-Abad, Juan Carlos \|0 (DE-588)1075022185 \|4 edt
700	1		\|a Chernev, Alexander \|0 (DE-588)1050942035 \|4 edt
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe \|z 978-3-319-92083-2
856	4	0	\|u https://doi.org/10.1007/978-3-319-92084-9 \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-2-BUM
940	1		\|q ZDB-2-BUM_2018
943	1		\|a oai:aleph.bib-bvb.de:BVB01-030372322
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-634 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-1043 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-1046 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-Aug4 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-573 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-M347 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-92 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-1051 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-898 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-859 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-860 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-1049 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-861 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-863 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-862 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-523 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-2070s \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-91 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-473 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-355 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-703 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-20 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-706 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-824 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-29 \|p ZDB-2-BUM \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-319-92084-9 \|l DE-739 \|p ZDB-2-BUM \|x Verlag \|3 Volltext

Datensatz im Suchindex

DE-BY-TUM_katkey	2331941
_version_	1823083071233064960
adam_text
any_adam_object
author2	Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Chernev, Alexander
author2_role	edt edt edt
author2_variant	f j m l fjm fjml j c g a jcg jcga a c ac
author_GND	(DE-588)1022696564 (DE-588)1075022185 (DE-588)1050942035
author_facet	Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Chernev, Alexander
building	Verbundindex
bvnumber	BV044979929
classification_rvk	QP 624
classification_tum	WIR 000
collection	ZDB-2-BUM
ctrlnum	(ZDB-2-BUM)9783319920849 (OCoLC)1038736302 (DE-599)BVBBV044979929
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1007/978-3-319-92084-9
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV044979929</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190129</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">180601s2018 xx a\|\|\| o\|\|\|\| 10\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783319920849</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-319-92084-9</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-319-92084-9</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)9783319920849</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1038736302</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044979929</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advances in National Brand and Private Label Marketing</subfield><subfield code="b">Fifth International Conference, 2018</subfield><subfield code="c">edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIII, 176 Seiten)</subfield><subfield code="b">14 Illustrationen, 6 Illustrationen (farbig)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Springer Proceedings in Business and Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Leadership</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">E-business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">E-commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Trade</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial and Organizational Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">e-Business/e-Commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Trade</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business Strategy/Leadership</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Handelsmarke</subfield><subfield code="0">(DE-588)4023246-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">2015</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Handelsmarke</subfield><subfield code="0">(DE-588)4023246-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Martínez-López, Francisco J.</subfield><subfield code="0">(DE-588)1022696564</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gázquez-Abad, Juan Carlos</subfield><subfield code="0">(DE-588)1075022185</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chernev, Alexander</subfield><subfield code="0">(DE-588)1050942035</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-319-92083-2</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2018</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030372322</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-1051</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-92084-9</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	(DE-588)1071861417 Konferenzschrift 2015 gnd-content
genre_facet	Konferenzschrift 2015
id	DE-604.BV044979929
illustrated	Illustrated
indexdate	2025-02-03T09:01:03Z
institution	BVB
isbn	9783319920849
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030372322
oclc_num	1038736302
open_access_boolean
owner	DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634
owner_facet	DE-1049 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634
physical	1 Online-Ressource (XIII, 176 Seiten) 14 Illustrationen, 6 Illustrationen (farbig)
psigel	ZDB-2-BUM ZDB-2-BUM_2018
publishDate	2018
publishDateSearch	2018
publishDateSort	2018
publisher	Springer
record_format	marc
series2	Springer Proceedings in Business and Economics
spellingShingle	Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 Business Marketing Leadership E-business Electronic commerce E-commerce Trade Commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4023246-3 (DE-588)1071861417
title	Advances in National Brand and Private Label Marketing Fifth International Conference, 2018
title_auth	Advances in National Brand and Private Label Marketing Fifth International Conference, 2018
title_exact_search	Advances in National Brand and Private Label Marketing Fifth International Conference, 2018
title_full	Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
title_fullStr	Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
title_full_unstemmed	Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
title_short	Advances in National Brand and Private Label Marketing
title_sort	advances in national brand and private label marketing fifth international conference 2018
title_sub	Fifth International Conference, 2018
topic	Business Marketing Leadership E-business Electronic commerce E-commerce Trade Commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd
topic_facet	Business Marketing Leadership E-business Electronic commerce E-commerce Trade Commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Markenpolitik Handelsmarke Konferenzschrift 2015
url	https://doi.org/10.1007/978-3-319-92084-9
work_keys_str_mv	AT martinezlopezfranciscoj advancesinnationalbrandandprivatelabelmarketingfifthinternationalconference2018 AT gazquezabadjuancarlos advancesinnationalbrandandprivatelabelmarketingfifthinternationalconference2018 AT chernevalexander advancesinnationalbrandandprivatelabelmarketingfifthinternationalconference2018

Verfügbarkeit

Bestellen (Login erforderlich)

Online lesen