Verfügbarkeit: Customer relationship management | Technische Universität München

Customer relationship management: concept, strategy, and tools

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Bibliographische Detailangaben
Beteiligte Personen:	Kumar, V. 1957- (VerfasserIn), Reinartz, Werner J. 1963- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Berlin Springer [2018]
Ausgabe:	Third edition
Schriftenreihe:	Springer texts in business and economics
Schlagwörter:	Beziehungsmanagement Kundenwert Kundenmanagement Lehrbuch
Links:	https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=6247945 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7 https://doi.org/10.1007/978-3-662-55381-7
Umfang:	1 Online-Ressource (XXV, 411 Seiten) Illustrationen, Diagramme
ISBN:	9783662553817
DOI:	10.1007/978-3-662-55381-7

Internformat

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series2	Springer texts in business and economics
spellingShingle	Kumar, V. 1957- Reinartz, Werner J. 1963- Customer relationship management concept, strategy, and tools Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd
subject_GND	(DE-588)4326109-7 (DE-588)4515875-7 (DE-588)4236865-0 (DE-588)4123623-3
title	Customer relationship management concept, strategy, and tools
title_auth	Customer relationship management concept, strategy, and tools
title_exact_search	Customer relationship management concept, strategy, and tools
title_full	Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz
title_fullStr	Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz
title_full_unstemmed	Customer relationship management concept, strategy, and tools V. Kumar, Werner Reinartz
title_short	Customer relationship management
title_sort	customer relationship management concept strategy and tools
title_sub	concept, strategy, and tools
topic	Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd
topic_facet	Beziehungsmanagement Kundenwert Kundenmanagement Lehrbuch
url	https://doi.org/10.1007/978-3-662-55381-7
work_keys_str_mv	AT kumarv customerrelationshipmanagementconceptstrategyandtools AT reinartzwernerj customerrelationshipmanagementconceptstrategyandtools

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