Internformat: Holistic approaches to brand culture and communication across industries

Holistic approaches to brand culture and communication across industries:

"This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide...

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Dasgupta, Sabyasachi 1982- (HerausgeberIn), Biswal, Santosh Kumar 1979- (HerausgeberIn), Ramesh, M. Anil 1964- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hershey PA, USA IGI Global, Disseminator of Knowledge [2018]
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagwörter:	Branding (Marketing) Brand name products
Links:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3150-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3150-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3150-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3150-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3150-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3150-0 https://doi.org/10.4018/978-1-5225-3150-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3150-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3150-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3150-0
Zusammenfassung:	"This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide solutions to execute best practices that may be considered by organizations while taking decisions"--
Umfang:	1 Online-Ressource (xxii, 281 Seiten)
ISBN:	9781522531517

Internformat

MARC


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Datensatz im Suchindex

DE-BY-TUM_katkey	2328449
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dewey-ones	658 - General management
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dewey-sort	3658.8 227
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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id	DE-604.BV044955285
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indexdate	2024-12-20T18:15:12Z
institution	BVB
isbn	9781522531517
language	English
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series2	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
spellingShingle	Holistic approaches to brand culture and communication across industries Branding (Marketing) Brand name products
title	Holistic approaches to brand culture and communication across industries
title_auth	Holistic approaches to brand culture and communication across industries
title_exact_search	Holistic approaches to brand culture and communication across industries
title_full	Holistic approaches to brand culture and communication across industries Sabyasachi Dasgupta (O.P. Jindal Global University, India), Santosh Kumar Biswal (Symbiosis International University, India), M. Anil Ramesh (Siva Sivani Institute of Management, India)
title_fullStr	Holistic approaches to brand culture and communication across industries Sabyasachi Dasgupta (O.P. Jindal Global University, India), Santosh Kumar Biswal (Symbiosis International University, India), M. Anil Ramesh (Siva Sivani Institute of Management, India)
title_full_unstemmed	Holistic approaches to brand culture and communication across industries Sabyasachi Dasgupta (O.P. Jindal Global University, India), Santosh Kumar Biswal (Symbiosis International University, India), M. Anil Ramesh (Siva Sivani Institute of Management, India)
title_short	Holistic approaches to brand culture and communication across industries
title_sort	holistic approaches to brand culture and communication across industries
topic	Branding (Marketing) Brand name products
topic_facet	Branding (Marketing) Brand name products
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3150-0
work_keys_str_mv	AT dasguptasabyasachi holisticapproachestobrandcultureandcommunicationacrossindustries AT biswalsantoshkumar holisticapproachestobrandcultureandcommunicationacrossindustries AT rameshmanil holisticapproachestobrandcultureandcommunicationacrossindustries

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