Encouraging participative consumerism through evolutionary digital marketing: emerging research and opportunity
"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline m...
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Datensatz im Suchindex
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| id | DE-604.BV044955117 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:15:12Z |
| institution | BVB |
| isbn | 9781683180173 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030347805 |
| oclc_num | 1002926525 |
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| publishDate | 2017 |
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| publisher | IGI Global, Disseminator of Knowledge |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Research insights |
| spellingShingle | Kaufmann, Hans Rüdiger 1958- Manarioti, Agapi 1979- Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity Internet marketing Consumer behavior |
| title | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity |
| title_auth | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity |
| title_exact_search | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity |
| title_full | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity Hans Ruediger Kaufmann (University of Nicosia, Cyprus), Agapi Manarioti (The Brand Love, Cyprus) |
| title_fullStr | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity Hans Ruediger Kaufmann (University of Nicosia, Cyprus), Agapi Manarioti (The Brand Love, Cyprus) |
| title_full_unstemmed | Encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity Hans Ruediger Kaufmann (University of Nicosia, Cyprus), Agapi Manarioti (The Brand Love, Cyprus) |
| title_short | Encouraging participative consumerism through evolutionary digital marketing |
| title_sort | encouraging participative consumerism through evolutionary digital marketing emerging research and opportunity |
| title_sub | emerging research and opportunity |
| topic | Internet marketing Consumer behavior |
| topic_facet | Internet marketing Consumer behavior |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-68318-012-8 |
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