Socio-economic perspectives on consumer engagement and buying behavior:
"[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology,...
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| 245 | 1 | 0 | |a Socio-economic perspectives on consumer engagement and buying behavior |c Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
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| id | DE-604.BV044955051 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:15:12Z |
| institution | BVB |
| isbn | 9781522521402 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030347739 |
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| publishDate | 2017 |
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| publisher | IGI Global, Disseminator of Knowledge |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spellingShingle | Socio-economic perspectives on consumer engagement and buying behavior Consumer behavior Customer relations Relationship marketing |
| title | Socio-economic perspectives on consumer engagement and buying behavior |
| title_auth | Socio-economic perspectives on consumer engagement and buying behavior |
| title_exact_search | Socio-economic perspectives on consumer engagement and buying behavior |
| title_full | Socio-economic perspectives on consumer engagement and buying behavior Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_fullStr | Socio-economic perspectives on consumer engagement and buying behavior Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_full_unstemmed | Socio-economic perspectives on consumer engagement and buying behavior Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_short | Socio-economic perspectives on consumer engagement and buying behavior |
| title_sort | socio economic perspectives on consumer engagement and buying behavior |
| topic | Consumer behavior Customer relations Relationship marketing |
| topic_facet | Consumer behavior Customer relations Relationship marketing |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2139-6 |
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