Availability: Promotional strategies and new service opportunities in emerging economies

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Bibliographic Details
Other Authors:	Nadda, Vipin (Editor), Dadwal, Sumesh Singh 1973- (Editor), Rahimi, Roya (Editor)
Format:	Electronic eBook
Language:	English
Published:	Hershey PA IGI Global, Disseminator of Knowledge [2017]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Subjects:	Service industries / Developing countries / Marketing Sales promotion / Developing countries Customer relations / Developing countries / Management
Links:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5
Summary:	"[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry" - Provided by publisher
Physical Description:	1 Online-Ressource (xxix, 417 Seiten)
ISBN:	9781522522072

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MARC


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Record in the Search Index

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isbn	9781522522072
language	English
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series2	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
spellingShingle	Promotional strategies and new service opportunities in emerging economies Service industries / Developing countries / Marketing Sales promotion / Developing countries Customer relations / Developing countries / Management
title	Promotional strategies and new service opportunities in emerging economies
title_auth	Promotional strategies and new service opportunities in emerging economies
title_exact_search	Promotional strategies and new service opportunities in emerging economies
title_full	Promotional strategies and new service opportunities in emerging economies Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton, UK)
title_fullStr	Promotional strategies and new service opportunities in emerging economies Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton, UK)
title_full_unstemmed	Promotional strategies and new service opportunities in emerging economies Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton, UK)
title_short	Promotional strategies and new service opportunities in emerging economies
title_sort	promotional strategies and new service opportunities in emerging economies
topic	Service industries / Developing countries / Marketing Sales promotion / Developing countries Customer relations / Developing countries / Management
topic_facet	Service industries / Developing countries / Marketing Sales promotion / Developing countries Customer relations / Developing countries / Management
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2206-5
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