Handbook of marketing analytics: methods and applications in marketing management, public policy, and litigation support
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2018]
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| Schlagwörter: | |
| Links: | http://digitale-objekte.hbz-nrw.de/storage2/2018/04/01/file_14/7611703.pdf |
| Umfang: | xxvi, 688 Seiten Diagramme |
| ISBN: | 9781789904208 9781784716745 |
Internformat
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| 245 | 1 | 0 | |a Handbook of marketing analytics |b methods and applications in marketing management, public policy, and litigation support |c edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in marketing strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA) |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044947107 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:15:00Z |
| institution | BVB |
| isbn | 9781789904208 9781784716745 |
| language | English |
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| publishDate | 2018 |
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| spelling | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in marketing strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA) Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2018] © 2018 xxvi, 688 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Marktforschung (DE-588)4037630-8 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Verbraucherpolitik (DE-588)4062638-6 gnd rswk-swf Rechtsstreit (DE-588)4139832-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingforschung (DE-588)4200055-5 s Marktforschung (DE-588)4037630-8 s Datenverarbeitung (DE-588)4011152-0 s DE-604 Rechtsstreit (DE-588)4139832-4 s Verbraucherpolitik (DE-588)4062638-6 s b DE-604 Mizik, Natalie (DE-588)17359638X edt Hanssens, Dominique M. (DE-588)170242641 edt Erscheint auch als Online-Ausgabe, eBook 10.4337/978-1-78471-675-2 978-1-78471-675-2 V:DE-605;X:Imageware application/pdf http://digitale-objekte.hbz-nrw.de/storage2/2018/04/01/file_14/7611703.pdf Inhaltsverzeichnis |
| spellingShingle | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support Marktforschung (DE-588)4037630-8 gnd Datenverarbeitung (DE-588)4011152-0 gnd Marketingforschung (DE-588)4200055-5 gnd Verbraucherpolitik (DE-588)4062638-6 gnd Rechtsstreit (DE-588)4139832-4 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4011152-0 (DE-588)4200055-5 (DE-588)4062638-6 (DE-588)4139832-4 (DE-588)4143413-4 |
| title | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support |
| title_auth | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support |
| title_exact_search | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support |
| title_full | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in marketing strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA) |
| title_fullStr | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in marketing strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA) |
| title_full_unstemmed | Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support edited by Natalie Mizik (professor of marketing and J. Gary Shansby endowed chair in marketing strategy, Foster School of Business, University of Washington, USA), Dominique M. Hanssens (distinguished research professor of marketing, Anderson School of Management, University of California, Los Angeles, USA) |
| title_short | Handbook of marketing analytics |
| title_sort | handbook of marketing analytics methods and applications in marketing management public policy and litigation support |
| title_sub | methods and applications in marketing management, public policy, and litigation support |
| topic | Marktforschung (DE-588)4037630-8 gnd Datenverarbeitung (DE-588)4011152-0 gnd Marketingforschung (DE-588)4200055-5 gnd Verbraucherpolitik (DE-588)4062638-6 gnd Rechtsstreit (DE-588)4139832-4 gnd |
| topic_facet | Marktforschung Datenverarbeitung Marketingforschung Verbraucherpolitik Rechtsstreit Aufsatzsammlung |
| url | http://digitale-objekte.hbz-nrw.de/storage2/2018/04/01/file_14/7611703.pdf |
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