Verfügbarkeit: Public relations campaigns | Technische Universität München

Public relations campaigns: an integrated approach

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Bibliographische Detailangaben
Beteiligte Personen:	Luttrell, Regina 1975- (VerfasserIn), Capizzo, Luke W. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Los Angeles SAGE [2019]
Schlagwörter:	Public relations Public relations > Management Öffentlichkeitsarbeit
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030276387&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references and index
Umfang:	xxvii, 276 Seiten Illustrationen, Diagramme, Karten
ISBN:	9781506332512

Internformat

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Datensatz im Suchindex

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adam_text	PUBLIC RELATIONS CAMPAIGNS / LUTTRELL, REGINAYYD1975-YYEAUTHOR : 2018 TABLE OF CONTENTS / INHALTSVERZEICHNIS ABOUT THE AUTHORS INTRODUCTION: CAMPAIGNS IN THE PROFESSIONAL PUBLIC RELATIONS CONTEXT INTRODUCTION TO INTEGRATED CAMPAIGNS STRATEGIC COMMUNICATION CAMPAIGN FUNDAMENTALS UNDERSTANDING PESO RESEARCH, PART I: DIAGNOSIS & DEVELOPMENTAL RESEARCH RESEARCH, PART II: GOALS OBJECTIVES STRATEGIES TACTICS IMPLEMENTATION REPORTING AND EVALUATION FORMULATING AN INTEGRATED CAMPAIGN : CASE STUDIES APPENDIX GLOSSARY REFERENCES INDEX DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Luttrell, Regina 1975- Capizzo, Luke W.
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callnumber-first	H - Social Science
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classification_rvk	AP 17420 QP 637
ctrlnum	(OCoLC)1032692816 (DE-599)BVBBV044882200
dewey-full	659.2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.2
dewey-search	659.2
dewey-sort	3659.2
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
format	Book
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id	DE-604.BV044882200
illustrated	Illustrated
indexdate	2024-12-20T18:13:11Z
institution	BVB
isbn	9781506332512
language	English
lccn	017048146
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030276387
oclc_num	1032692816
open_access_boolean
owner	DE-739 DE-N2 DE-473 DE-BY-UBG DE-1050
owner_facet	DE-739 DE-N2 DE-473 DE-BY-UBG DE-1050
physical	xxvii, 276 Seiten Illustrationen, Diagramme, Karten
publishDate	2019
publishDateSearch	2019
publishDateSort	2019
publisher	SAGE
record_format	marc
spellingShingle	Luttrell, Regina 1975- Capizzo, Luke W. Public relations campaigns an integrated approach Public relations Public relations Management Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
subject_GND	(DE-588)4043188-5
title	Public relations campaigns an integrated approach
title_auth	Public relations campaigns an integrated approach
title_exact_search	Public relations campaigns an integrated approach
title_full	Public relations campaigns an integrated approach Regina M. Luttrell (Syracuse University, New York), Luke W. Capizzo (University of Maryland, College Park)
title_fullStr	Public relations campaigns an integrated approach Regina M. Luttrell (Syracuse University, New York), Luke W. Capizzo (University of Maryland, College Park)
title_full_unstemmed	Public relations campaigns an integrated approach Regina M. Luttrell (Syracuse University, New York), Luke W. Capizzo (University of Maryland, College Park)
title_short	Public relations campaigns
title_sort	public relations campaigns an integrated approach
title_sub	an integrated approach
topic	Public relations Public relations Management Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
topic_facet	Public relations Public relations Management Öffentlichkeitsarbeit
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030276387&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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