Personal branding on social media predictors of self-presentation and relationship management of German academics - Kapidzic, Sanja (Nomos, Edition Reinhard Fischer, 2018)
Keywords: Profilierung; Wissenschaftler; Selbstdarstellung; Social Media; Prestige; Branding; Impression Manangement Process Model; Scholarly Communication; Soziale Medien; Karriere; Kommunikation; Personal Branding; Hochschulschrift