Holistic approaches to brand culture and communication across industries:
"This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide...
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2018]
|
| Schlagwörter: | |
| Links: | https://doi.org/10.4018/978-1-5225-3150-0 https://doi.org/10.4018/978-1-5225-3150-0 https://doi.org/10.4018/978-1-5225-3150-0 https://doi.org/10.4018/978-1-5225-3150-0 |
| Zusammenfassung: | "This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide solutions to execute best practices that may be considered by organizations while taking decisions"... |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781522531517 |
| DOI: | 10.4018/978-1-5225-3150-0 |
Internformat
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| 245 | 1 | 0 | |a Holistic approaches to brand culture and communication across industries |c Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh |
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Datensatz im Suchindex
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| id | DE-604.BV044680062 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:08:52Z |
| institution | BVB |
| isbn | 9781522531517 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030077227 |
| oclc_num | 1037934581 |
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| publishDate | 2018 |
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| publisher | IGI Global |
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| spelling | Holistic approaches to brand culture and communication across industries Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh Hershey, PA IGI Global [2018] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide solutions to execute best practices that may be considered by organizations while taking decisions"... Branding (Marketing) Brand name products Dasgupta, Sabyasachi 1982- edt Biswal, Santosh Kumar 1979- edt Ramesh, M. Anil 1964- edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-3150-0 https://doi.org/10.4018/978-1-5225-3150-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Holistic approaches to brand culture and communication across industries Branding (Marketing) Brand name products |
| title | Holistic approaches to brand culture and communication across industries |
| title_auth | Holistic approaches to brand culture and communication across industries |
| title_exact_search | Holistic approaches to brand culture and communication across industries |
| title_full | Holistic approaches to brand culture and communication across industries Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh |
| title_fullStr | Holistic approaches to brand culture and communication across industries Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh |
| title_full_unstemmed | Holistic approaches to brand culture and communication across industries Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh |
| title_short | Holistic approaches to brand culture and communication across industries |
| title_sort | holistic approaches to brand culture and communication across industries |
| topic | Branding (Marketing) Brand name products |
| topic_facet | Branding (Marketing) Brand name products |
| url | https://doi.org/10.4018/978-1-5225-3150-0 |
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