Market entry strategies internationalization theories, concepts and cases of Asian high-technology firms - Glowik, Mario (De Gruyter Oldenbourg, 2016)
Description based on online resource; title from PDF title page (ebrary, viewed March 19, 2016)
Keywords: Multinationales Unternehmen; Export marketing -- Asia; High technology industries -- Asia; International business enterprises -- Asia; Unterhaltungselektronikindustrie; Internationalisierung; Technologieunternehmen; Unternehmen; Markteintrittsstrategie; Asien; Europa