Verfügbarkeit: Customer-centric marketing strategies

Customer-centric marketing strategies: tools for building organizational performance

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization’s financial and marketing performance" - Provided by publisher

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Kaufmann, Hans Rüdiger 1958- (HerausgeberIn), Mohammad Fateh Ali Khan Panni 1981- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hershey PA Business Science Reference [2013]
Schriftenreihe:	Premier reference source
Schlagwörter:	Aufsatzsammlung
Links:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2524-2 https://doi.org/10.4018/978-1-4666-2524-2 https://doi.org/10.4018/978-1-4666-2524-2 https://doi.org/10.4018/978-1-4666-2524-2 https://doi.org/10.4018/978-1-4666-2524-2 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2524-2
Zusammenfassung:	"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization’s financial and marketing performance" - Provided by publisher
Beschreibung:	Includes bibliographical references and index
Umfang:	1 Online-Ressource (xxx, 643 Seiten)
ISBN:	9781466625259 9781466625266

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spellingShingle	Customer-centric marketing strategies tools for building organizational performance
subject_GND	(DE-588)4143413-4
title	Customer-centric marketing strategies tools for building organizational performance
title_auth	Customer-centric marketing strategies tools for building organizational performance
title_exact_search	Customer-centric marketing strategies tools for building organizational performance
title_full	Customer-centric marketing strategies tools for building organizational performance Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School of the University of Vilnius, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
title_fullStr	Customer-centric marketing strategies tools for building organizational performance Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School of the University of Vilnius, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
title_full_unstemmed	Customer-centric marketing strategies tools for building organizational performance Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School of the University of Vilnius, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
title_short	Customer-centric marketing strategies
title_sort	customer centric marketing strategies tools for building organizational performance
title_sub	tools for building organizational performance
topic_facet	Aufsatzsammlung
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