Customer-centric marketing strategies: tools for building organizational performance
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization’s financial and marketing performance" - Provided by publisher
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA
Business Science Reference
[2013]
|
| Series: | Premier reference source
|
| Subjects: | |
| Links: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2524-2 https://doi.org/10.4018/978-1-4666-2524-2 https://doi.org/10.4018/978-1-4666-2524-2 https://doi.org/10.4018/978-1-4666-2524-2 https://doi.org/10.4018/978-1-4666-2524-2 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2524-2 |
| Summary: | "This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization’s financial and marketing performance" - Provided by publisher |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xxx, 643 Seiten) |
| ISBN: | 9781466625259 9781466625266 |
Staff View
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| institution | BVB |
| isbn | 9781466625259 9781466625266 |
| language | English |
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| spellingShingle | Customer-centric marketing strategies tools for building organizational performance |
| subject_GND | (DE-588)4143413-4 |
| title | Customer-centric marketing strategies tools for building organizational performance |
| title_auth | Customer-centric marketing strategies tools for building organizational performance |
| title_exact_search | Customer-centric marketing strategies tools for building organizational performance |
| title_full | Customer-centric marketing strategies tools for building organizational performance Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School of the University of Vilnius, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_fullStr | Customer-centric marketing strategies tools for building organizational performance Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School of the University of Vilnius, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_full_unstemmed | Customer-centric marketing strategies tools for building organizational performance Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School of the University of Vilnius, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh) |
| title_short | Customer-centric marketing strategies |
| title_sort | customer centric marketing strategies tools for building organizational performance |
| title_sub | tools for building organizational performance |
| topic_facet | Aufsatzsammlung |
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