APA (7th ed.) Citation

Kaufmann, H. R., & Mohammad Fateh Ali Khan Panni. (2013). Customer-centric marketing strategies: Tools for building organizational performance. Business Science Reference.

Chicago Style (17th ed.) Citation

Kaufmann, Hans Rüdiger, and Mohammad Fateh Ali Khan Panni. Customer-centric Marketing Strategies: Tools for Building Organizational Performance. Hershey PA: Business Science Reference, 2013.

MLA (9th ed.) Citation

Kaufmann, Hans Rüdiger, and Mohammad Fateh Ali Khan Panni. Customer-centric Marketing Strategies: Tools for Building Organizational Performance. Business Science Reference, 2013.