Availability: Consumption culture in Europe | Technische Universität München

Consumption culture in Europe: insight into the beverage industry

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"...Provided by publisher

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Bibliographic Details
Other Authors:	Rodríguez Santos, María Carmen 1975- (Editor), Ganassali, Stéphane (Editor), Casarin, Francesco (Editor), Laaksonen, Pirjo 1943- (Editor), Kaufmann, Hans Rüdiger 1958- (Editor)
Format:	Electronic eBook
Language:	English
Published:	Hershey PA Business Science Reference [2013]
Series:	Research essentials
Subjects:	Beverage industry > Europe Drinking of alcoholic beverages > Europe Consumer behavior > Europe Marketing research > Europe Trinkverhalten Alkoholkonsum Getränkeindustrie Europa Aufsatzsammlung
Links:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2857-1 https://doi.org/10.4018/978-1-4666-2857-1 https://doi.org/10.4018/978-1-4666-2857-1 https://doi.org/10.4018/978-1-4666-2857-1 https://doi.org/10.4018/978-1-4666-2857-1 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2857-1
Summary:	"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"...Provided by publisher
Item Description:	Includes bibliographical references and index
Physical Description:	1 Online-Ressource (xxxviii, 374 Seiten) Illustrationen
ISBN:	9781466628588 9781466628595

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Record in the Search Index

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spellingShingle	Consumption culture in Europe insight into the beverage industry Beverage industry Europe Drinking of alcoholic beverages Europe Consumer behavior Europe Marketing research Europe Trinkverhalten (DE-588)4078415-0 gnd Alkoholkonsum (DE-588)4001223-2 gnd Getränkeindustrie (DE-588)4157182-4 gnd
subject_GND	(DE-588)4078415-0 (DE-588)4001223-2 (DE-588)4157182-4 (DE-588)4015701-5 (DE-588)4143413-4
title	Consumption culture in Europe insight into the beverage industry
title_auth	Consumption culture in Europe insight into the beverage industry
title_exact_search	Consumption culture in Europe insight into the beverage industry
title_full	Consumption culture in Europe insight into the beverage industry Carmen R. Santos (University of León, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (Ca’Foscari University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans Ruediger Kaufmann (University of Nicosia, Cyprus)
title_fullStr	Consumption culture in Europe insight into the beverage industry Carmen R. Santos (University of León, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (Ca’Foscari University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans Ruediger Kaufmann (University of Nicosia, Cyprus)
title_full_unstemmed	Consumption culture in Europe insight into the beverage industry Carmen R. Santos (University of León, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (Ca’Foscari University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans Ruediger Kaufmann (University of Nicosia, Cyprus)
title_short	Consumption culture in Europe
title_sort	consumption culture in europe insight into the beverage industry
title_sub	insight into the beverage industry
topic	Beverage industry Europe Drinking of alcoholic beverages Europe Consumer behavior Europe Marketing research Europe Trinkverhalten (DE-588)4078415-0 gnd Alkoholkonsum (DE-588)4001223-2 gnd Getränkeindustrie (DE-588)4157182-4 gnd
topic_facet	Beverage industry Europe Drinking of alcoholic beverages Europe Consumer behavior Europe Marketing research Europe Trinkverhalten Alkoholkonsum Getränkeindustrie Europa Aufsatzsammlung
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-2857-1
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