Transcultural marketing for incremental and radical innovation:
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey PA
Business Science Reference, an imprint of IGI Global
[2014]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagwörter: | |
| Links: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4749-7 https://doi.org/10.4018/978-1-4666-4749-7 https://doi.org/10.4018/978-1-4666-4749-7 https://doi.org/10.4018/978-1-4666-4749-7 https://doi.org/10.4018/978-1-4666-4749-7 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4749-7 |
| Umfang: | 1 Online-Ressource (xxvii, 560 Seiten) |
| ISBN: | 9781466647503 9781466647510 |
Internformat
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:02:50Z |
| institution | BVB |
| isbn | 9781466647503 9781466647510 |
| language | English |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Transcultural marketing for incremental and radical innovation Bryan Christiansen (PryMarke, LLC, USA), Salih Yıldız (Gümüşhane University, Turkey), Emel Yıldız (Gümüşhane University, Turkey) Hershey PA Business Science Reference, an imprint of IGI Global [2014] © 2014 1 Online-Ressource (xxvii, 560 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source (DE-588)4143413-4 Aufsatzsammlung gnd-content Christiansen, Bryan 1960- (DE-588)1079499806 edt Yıldız, Salih 1982- (DE-588)1137342323 edt Yıldız, Emel 1984- (DE-588)1137342153 edt Erscheint auch als Druck-Ausgabe 978-1-4666-4749-7 Erscheint auch als Druck-Ausgabe 1-4666-4749-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4749-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Transcultural marketing for incremental and radical innovation |
| subject_GND | (DE-588)4143413-4 |
| title | Transcultural marketing for incremental and radical innovation |
| title_auth | Transcultural marketing for incremental and radical innovation |
| title_exact_search | Transcultural marketing for incremental and radical innovation |
| title_full | Transcultural marketing for incremental and radical innovation Bryan Christiansen (PryMarke, LLC, USA), Salih Yıldız (Gümüşhane University, Turkey), Emel Yıldız (Gümüşhane University, Turkey) |
| title_fullStr | Transcultural marketing for incremental and radical innovation Bryan Christiansen (PryMarke, LLC, USA), Salih Yıldız (Gümüşhane University, Turkey), Emel Yıldız (Gümüşhane University, Turkey) |
| title_full_unstemmed | Transcultural marketing for incremental and radical innovation Bryan Christiansen (PryMarke, LLC, USA), Salih Yıldız (Gümüşhane University, Turkey), Emel Yıldız (Gümüşhane University, Turkey) |
| title_short | Transcultural marketing for incremental and radical innovation |
| title_sort | transcultural marketing for incremental and radical innovation |
| topic_facet | Aufsatzsammlung |
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