Ethical and social marketing in Asia: incorporating fairness management
There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the great...
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam
Elsevier
[2015]
|
| Schriftenreihe: | Elsevier Asian studies series
|
| Schlagwörter: | |
| Links: | http://www.sciencedirect.com/science/book/9780081000977 http://www.sciencedirect.com/science/book/9780081000977 |
| Zusammenfassung: | There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on 'clusters'; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | 1 online resource |
| ISBN: | 9780081001042 0081001045 9780081000977 |
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| spelling | Ethical and social marketing in Asia incorporating fairness management edited by Bang Nguyen and Chris Rowley Amsterdam Elsevier [2015] © 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Elsevier Asian studies series Includes bibliographical references and index There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on 'clusters'; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing / Moral and ethical aspects fast Marketing fast Marketing / Moral and ethical aspects fast Social marketing fast Ethik Wirtschaft Export marketing Moral and ethical aspects Asia Marketing Asia Marketing Moral and ethical aspects Asia Social marketing Asia Internationaler Vergleich (DE-588)4120509-1 gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Asien Asien (DE-588)4003217-6 gnd rswk-swf Asien (DE-588)4003217-6 g Soziomarketing (DE-588)4116549-4 s Wirtschaftsethik (DE-588)4066439-9 s Internationaler Vergleich (DE-588)4120509-1 s 1\p DE-604 Nguyen, Bang edt Rowley, Chris 1959- edt http://www.sciencedirect.com/science/book/9780081000977 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ethical and social marketing in Asia incorporating fairness management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing / Moral and ethical aspects fast Marketing fast Marketing / Moral and ethical aspects fast Social marketing fast Ethik Wirtschaft Export marketing Moral and ethical aspects Asia Marketing Asia Marketing Moral and ethical aspects Asia Social marketing Asia Internationaler Vergleich (DE-588)4120509-1 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4120509-1 (DE-588)4066439-9 (DE-588)4116549-4 (DE-588)4003217-6 |
| title | Ethical and social marketing in Asia incorporating fairness management |
| title_auth | Ethical and social marketing in Asia incorporating fairness management |
| title_exact_search | Ethical and social marketing in Asia incorporating fairness management |
| title_full | Ethical and social marketing in Asia incorporating fairness management edited by Bang Nguyen and Chris Rowley |
| title_fullStr | Ethical and social marketing in Asia incorporating fairness management edited by Bang Nguyen and Chris Rowley |
| title_full_unstemmed | Ethical and social marketing in Asia incorporating fairness management edited by Bang Nguyen and Chris Rowley |
| title_short | Ethical and social marketing in Asia |
| title_sort | ethical and social marketing in asia incorporating fairness management |
| title_sub | incorporating fairness management |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing / Moral and ethical aspects fast Marketing fast Marketing / Moral and ethical aspects fast Social marketing fast Ethik Wirtschaft Export marketing Moral and ethical aspects Asia Marketing Asia Marketing Moral and ethical aspects Asia Social marketing Asia Internationaler Vergleich (DE-588)4120509-1 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Export marketing / Moral and ethical aspects Marketing Marketing / Moral and ethical aspects Social marketing Ethik Wirtschaft Export marketing Moral and ethical aspects Asia Marketing Asia Marketing Moral and ethical aspects Asia Social marketing Asia Internationaler Vergleich Wirtschaftsethik Soziomarketing Asien |
| url | http://www.sciencedirect.com/science/book/9780081000977 |
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