Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam
Morgan Kaufmann, an imprint of Elsevier
c2015
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| Subjects: | |
| Links: | http://www.sciencedirect.com/science/book/9780128006351 http://www.sciencedirect.com/science/book/9780128006351 http://www.sciencedirect.com/science/book/9780128006351 |
| Item Description: | Includes bibliographical references and index This book shows you how to make UX design decisions based on data-not hunches. The authors recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. They explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you'll delight your users, increase your bottom line and gain a powerful competitive advantage for your company-and yourself. -- |
| Physical Description: | 1 Online-Ressource (396 pages) |
| ISBN: | 9780128006788 0128006781 0128006358 9780128006351 |
Staff View
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| id | DE-604.BV044388785 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:01:43Z |
| institution | BVB |
| isbn | 9780128006788 0128006781 0128006358 9780128006351 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029791007 |
| oclc_num | 894611890 |
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| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | 1 Online-Ressource (396 pages) |
| psigel | ZDB-33-ESD ZDB-33-EBS ZDB-33-ESD FAW_PDA_ESD_Kauf ZDB-33-ESD FLA_PDA_ESD |
| publishDate | 2015 |
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| publisher | Morgan Kaufmann, an imprint of Elsevier |
| record_format | marc |
| spelling | Fritz, Mike Verfasser aut Improving the user experience through practical data analytics gain meaningful insight and increase your bottom line Mike Fritz, Paul D. Berger Amsterdam Morgan Kaufmann, an imprint of Elsevier c2015 1 Online-Ressource (396 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index This book shows you how to make UX design decisions based on data-not hunches. The authors recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. They explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you'll delight your users, increase your bottom line and gain a powerful competitive advantage for your company-and yourself. -- Quantitative research fast Data mining fast COMPUTERS / Database Management / Data Mining bisacsh Data mining Quantitative research EXCEL (DE-588)4138932-3 gnd rswk-swf SPSS (DE-588)4056588-9 gnd rswk-swf Data Mining (DE-588)4428654-5 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf Datenanalyse (DE-588)4123037-1 s DE-604 Data Mining (DE-588)4428654-5 s EXCEL (DE-588)4138932-3 s SPSS (DE-588)4056588-9 s Berger, Paul D. Sonstige oth http://www.sciencedirect.com/science/book/9780128006351 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Fritz, Mike Improving the user experience through practical data analytics gain meaningful insight and increase your bottom line Quantitative research fast Data mining fast COMPUTERS / Database Management / Data Mining bisacsh Data mining Quantitative research EXCEL (DE-588)4138932-3 gnd SPSS (DE-588)4056588-9 gnd Data Mining (DE-588)4428654-5 gnd Datenanalyse (DE-588)4123037-1 gnd |
| subject_GND | (DE-588)4138932-3 (DE-588)4056588-9 (DE-588)4428654-5 (DE-588)4123037-1 |
| title | Improving the user experience through practical data analytics gain meaningful insight and increase your bottom line |
| title_auth | Improving the user experience through practical data analytics gain meaningful insight and increase your bottom line |
| title_exact_search | Improving the user experience through practical data analytics gain meaningful insight and increase your bottom line |
| title_full | Improving the user experience through practical data analytics gain meaningful insight and increase your bottom line Mike Fritz, Paul D. Berger |
| title_fullStr | Improving the user experience through practical data analytics gain meaningful insight and increase your bottom line Mike Fritz, Paul D. Berger |
| title_full_unstemmed | Improving the user experience through practical data analytics gain meaningful insight and increase your bottom line Mike Fritz, Paul D. Berger |
| title_short | Improving the user experience through practical data analytics |
| title_sort | improving the user experience through practical data analytics gain meaningful insight and increase your bottom line |
| title_sub | gain meaningful insight and increase your bottom line |
| topic | Quantitative research fast Data mining fast COMPUTERS / Database Management / Data Mining bisacsh Data mining Quantitative research EXCEL (DE-588)4138932-3 gnd SPSS (DE-588)4056588-9 gnd Data Mining (DE-588)4428654-5 gnd Datenanalyse (DE-588)4123037-1 gnd |
| topic_facet | Quantitative research Data mining COMPUTERS / Database Management / Data Mining EXCEL SPSS Data Mining Datenanalyse |
| url | http://www.sciencedirect.com/science/book/9780128006351 |
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