The fundamentals and practice of marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston, MA
Butterworth-Heinemann
2002
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| Edition: | 4th ed |
| Subjects: | |
| Links: | http://www.sciencedirect.com/science/book/9780750654494 http://www.sciencedirect.com/science/book/9780750654494 |
| Item Description: | The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters. With a new clear and easy to use layout, this text will make learning easier for students Tutor Resource Material will be available to assist lecturers in their teaching New and up-to-date material has been added to keep readers abreast with new technology Includes bibliographical references and index |
| ISBN: | 9780750654494 075065449X |
Staff View
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| 500 | |a The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters. With a new clear and easy to use layout, this text will make learning easier for students Tutor Resource Material will be available to assist lecturers in their teaching New and up-to-date material has been added to keep readers abreast with new technology | ||
| 500 | |a Includes bibliographical references and index | ||
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| author | Wilmshurst, John |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4th ed |
| format | Electronic eBook |
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| id | DE-604.BV044379211 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:01:25Z |
| institution | BVB |
| isbn | 9780750654494 075065449X |
| language | English |
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| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Butterworth-Heinemann |
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| spelling | Wilmshurst, John Verfasser aut The fundamentals and practice of marketing John Wilmshurst, Adrian Mackay 4th ed Boston, MA Butterworth-Heinemann 2002 txt rdacontent c rdamedia cr rdacarrier The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters. With a new clear and easy to use layout, this text will make learning easier for students Tutor Resource Material will be available to assist lecturers in their teaching New and up-to-date material has been added to keep readers abreast with new technology Includes bibliographical references and index Marketing fast Marketing Absatz (DE-588)4000201-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Absatz (DE-588)4000201-9 s 2\p DE-604 Mackay, Adrian Sonstige oth http://www.sciencedirect.com/science/book/9780750654494 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilmshurst, John The fundamentals and practice of marketing Marketing fast Marketing Absatz (DE-588)4000201-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4000201-9 (DE-588)4037589-4 |
| title | The fundamentals and practice of marketing |
| title_auth | The fundamentals and practice of marketing |
| title_exact_search | The fundamentals and practice of marketing |
| title_full | The fundamentals and practice of marketing John Wilmshurst, Adrian Mackay |
| title_fullStr | The fundamentals and practice of marketing John Wilmshurst, Adrian Mackay |
| title_full_unstemmed | The fundamentals and practice of marketing John Wilmshurst, Adrian Mackay |
| title_short | The fundamentals and practice of marketing |
| title_sort | the fundamentals and practice of marketing |
| topic | Marketing fast Marketing Absatz (DE-588)4000201-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Absatz |
| url | http://www.sciencedirect.com/science/book/9780750654494 |
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