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Handbook of research on managing and influencing consumer behavior:

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Bibliographic Details
Other Authors:	Kaufmann, Hans Rüdiger 1958- (Editor)
Format:	Electronic eBook
Language:	English
Published:	Hershey PA, USA Business Science Reference, an imprint of IGI Global [2015]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Subjects:	Consumer behavior Marketing research Verbraucherverhalten Techniksoziologie Industriesoziologie Wirtschaftssoziologie Aufsatzsammlung
Links:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7 https://doi.org/10.4018/978-1-4666-6547-7 https://doi.org/10.4018/978-1-4666-6547-7 https://doi.org/10.4018/978-1-4666-6547-7 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7
Item Description:	Includes bibliographical references and index
Physical Description:	1 Online-Ressource (xxxiv, 728 Seiten) Diagramme
ISBN:	9781466665484 9781466665507

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Record in the Search Index

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indexdate	2024-12-20T18:01:19Z
institution	BVB
isbn	9781466665484 9781466665507
language	English
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publisher	Business Science Reference, an imprint of IGI Global
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series2	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
spellingShingle	Handbook of research on managing and influencing consumer behavior Consumer behavior Marketing research Verbraucherverhalten (DE-588)4062644-1 gnd Techniksoziologie (DE-588)4131336-7 gnd Industriesoziologie (DE-588)4161626-1 gnd Wirtschaftssoziologie (DE-588)4066514-8 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4131336-7 (DE-588)4161626-1 (DE-588)4066514-8 (DE-588)4143413-4
title	Handbook of research on managing and influencing consumer behavior
title_alt	Managing and influencing consumer behavior
title_auth	Handbook of research on managing and influencing consumer behavior
title_exact_search	Handbook of research on managing and influencing consumer behavior
title_full	Handbook of research on managing and influencing consumer behavior Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)
title_fullStr	Handbook of research on managing and influencing consumer behavior Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)
title_full_unstemmed	Handbook of research on managing and influencing consumer behavior Hans Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)
title_short	Handbook of research on managing and influencing consumer behavior
title_sort	handbook of research on managing and influencing consumer behavior
topic	Consumer behavior Marketing research Verbraucherverhalten (DE-588)4062644-1 gnd Techniksoziologie (DE-588)4131336-7 gnd Industriesoziologie (DE-588)4161626-1 gnd Wirtschaftssoziologie (DE-588)4066514-8 gnd
topic_facet	Consumer behavior Marketing research Verbraucherverhalten Techniksoziologie Industriesoziologie Wirtschaftssoziologie Aufsatzsammlung
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7
work_keys_str_mv	AT kaufmannhansrudiger handbookofresearchonmanagingandinfluencingconsumerbehavior AT kaufmannhansrudiger managingandinfluencingconsumerbehavior

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