APA (7th ed.) Citation

Kaufmann, H. R. (2015). Handbook of research on managing and influencing consumer behavior. Business Science Reference, an imprint of IGI Global.

Chicago Style (17th ed.) Citation

Kaufmann, Hans Rüdiger. Handbook of Research on Managing and Influencing Consumer Behavior. Hershey PA, USA: Business Science Reference, an imprint of IGI Global, 2015.

MLA (9th ed.) Citation

Kaufmann, Hans Rüdiger. Handbook of Research on Managing and Influencing Consumer Behavior. Business Science Reference, an imprint of IGI Global, 2015.