APA-Zitierstil (7. Ausg.)

Kaufmann, H. R. (2015). Handbook of research on managing and influencing consumer behavior. Business Science Reference, an imprint of IGI Global.

Chicago-Zitierstil (17. Ausg.)

Kaufmann, Hans Rüdiger. Handbook of Research on Managing and Influencing Consumer Behavior. Hershey PA, USA: Business Science Reference, an imprint of IGI Global, 2015.

MLA-Zitierstil (9. Ausg.)

Kaufmann, Hans Rüdiger. Handbook of Research on Managing and Influencing Consumer Behavior. Business Science Reference, an imprint of IGI Global, 2015.