APA (7th ed.) Citation

Burmann, C., Riley, N., Halaszovich, T. F., & Schade, M. (2017). Identity-based brand management: Fundamentals - strategy - implementation - controlling. Springer Gabler.

Chicago Style (17th ed.) Citation

Burmann, Christoph, Nicola-Maria Riley, Tilo F. Halaszovich, and Michael Schade. Identity-based Brand Management: Fundamentals - Strategy - Implementation - Controlling. Wiesbaden: Springer Gabler, 2017.

MLA (9th ed.) Citation

Burmann, Christoph, et al. Identity-based Brand Management: Fundamentals - Strategy - Implementation - Controlling. Springer Gabler, 2017.