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Innovationen und Veränderungen:

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Bibliographic Details
Main Author:	Disselkamp, Marcus 1968- (Author)
Format:	Book
Language:	German
Published:	Stuttgart Verlag W. Kohlhammer 2017
Edition:	1. Auflage
Series:	Management Know-how für die Praxis
Subjects:	Beziehungsmanagement Bericht Innovationsmanagement Risikomanagement
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029767260&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	219 Seiten Illustrationen, Diagramme
ISBN:	9783170315600 3170315609

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MARC


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Record in the Search Index

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adam_text	INHALTSVERZEICHNIS 1 INNOVATIONSMANAGEMENT........................................................................... 9 1.1 GRUNDLAGEN DES INNOVATIONSMANAGEMENTS .................................. 10 1.1.1 GRUENDE FUER INNOVATIONEN .................................................. 11 1.1.2 ARTEN VON INNOVATIONEN.................................................... 16 1.1.2.1 PRODUKTINNOVATIONEN.............................................. 19 1.1.2.2 PROZESSINNOVATIONEN ............................................... 28 1.1.2.3 M ARKTINNOVATIONEN................................................. 31 1.1.2.4 GESCHAEFTSMODELLINNOVATIONEN ............................... 33 1.1.2.5 ORGANISATORISCHE INNOVATIONEN ............................ 36 1.1.3 QUELLEN FUER INNOVATIONEN .................................................. 39 1.1.4 PROZESS DES INNOVATIONSMANAGEMENTS ............................ 42 1.2 INITIATIVE........................................................................................... 50 1.2.1 WOLLEN, DUERFEN, KOENNEN, M ACHEN .................................. 50 1.2.2 INNOVATIONSBEREITSCHAFF (WOLLEN) .................................. 51 1.2.3 VISIONEN ALS BASIS FUER INNOVATIONEN ............................... 52 1.2.4 INNOVATIONSSTRATEGIEN .......................................................... 56 1.2.5 INNOVATIONSZIELE.................................................................. 58 1.2.6 INNOVATIONSFREIRAEUME (D UERFEN)......................................... 59 1.2.6.1 UNTERNEHMENSKULTUR .............................................. 59 1.2.6.2 UNTERNEHM ENSSTRUKTUR .......................................... 63 1.2.6.3 INNOVATIONSFREIRAEUME.............................................. 65 1.2.7 INNOVATIONSFAEHIGKEIT (KOENNEN)...................................... 66 1.2.8 INNOVATIONSMANAGEMENT (MACHEN) .............................. 67 1.3 IDEENMANAGEMENT ........................................................................... 68 1.3.1 BEOBACHTUNG........................................................................ 69 1.3.1.1 EM PATHIEKARTE......................................................... 70 1.3.1.2 MUDA CANVAS ......................................................... 71 1.3.1.3 SWOT-ANALYSE ....................................................... 73 1.3.1.4 PESTEL-ANALYSE .................................................... 74 1.3.2 V ERSTEHEN............................................................................. 75 1.3.3 KUNDENVERHALTEN UND KUNDENBEDUERFNISSE...................... 75 1.3.3.1 CUSTOMER JOURNEY .................................................. 75 1.3.3.2 CUSTOMER EXPERIENCE ............................................ 77 1.3.3.3 PAIN- UND GAINSPOTTING......................................... 79 1.3.3.4 USP (UNIQUE SELLING PROPOSITION)-ANALYSE ....... 81 1.3.3.5 CORPORATE MANAGEMENT CANVAS (C M C ) ............ 85 1.3.4 ANFORDERUNGSKATALOG .......................................................... 90 1.3.5 KREATIVITAET ............................................................................ 91 1.3.6 KREATIVITAETSTECHNIKEN FUER EINZELNE PERSONEN .................. 92 1.3.6.1 MINDMAPPING ......................................................... 92 1.3.6.2 PERSPEKTIVENWECHSEL ............................................... 93 1.3.6.3 UMKEHRMETHODE - PROVOKATIONSTECHNIKEN ....... 94 1.3.6.4 WALT DISNEY-METHODE ............................................ 95 1.3.6.5 M.A.RK.E.T.-METHODE UND FRUEHERE CHECKLISTEN .............................................................. 98 1.3.6.6 TWOS-ANALYSE ....................................................... 99 1.3.6.7 MORPHOLOGISCHER K ASTEN ....................................... 100 1.3.6.8 ANALOGIEN................................................................. 102 1.3.7 KREATIVITAETSTECHNIKEN IM T EAM ......................................... 104 1.3.7.1 BRAINSTORM ING......................................................... 104 1.3.7.2 B RAINW RITING ............................................................ 108 1.3.7.3 W ARGAM ING.............................................................. 110 1.3.7.4 HUTWECHSELMETHODE ............................................... 111 1.3.8 MODERATIONSTECHNIKEN......................................................... 113 1.3.8.1 GRUPPENKONFERENZEN.............................................. 113 1.3.8.2 INNOVATION-CANVAS................................................. 115 1.3.9 PRIORITAET................................................................................. 117 1.3.9.1 STRUKTURIERUNG......................................................... 117 1.3.9.2 NUTZEN-M ACHBARKEITS-MATRIX ............................... 119 1.3.9.3 INNOVATION SCORECARD ............................................ 121 1.3.9.4 PROJEKTBESCHREIBUNG ............................................... 126 1.4 IM PLEM ENTIERUNG............................................................................... 127 1.4.1 PROTOTYP ............................................................................... 128 1.4.2 TEST ....................................................................................... 131 1.4.3 KORREKTUREN UND UEBERARBEITUNGEN .................................. 134 1.4.4 ROLL-OUT-MANAGEMENT......................................................... 135 1.4.4.1 M ARKTEINFUEHRUNG .................................................... 135 1.4.4.2 ABNAHME UND A NERKENNUNG ............................... 137 1.4.4.3 REFLEXION UND W EITERENTWICKLUNG ....................... 139 1.4.4.4 SICHERUNG UND DOKUMENTATION ............................ 140 2 VERAENDERUNGSMANAGEMENT (CHANGE MANAGEMENT) ............................. 146 2.1 PSYCHOLOGIE DER VERAENDERUNG ........................................................ 146 2.1.1 PHASEN VON VERAENDERUNGSPROZESSEN................................. 147 2.1.2 BARRIEREN GEGEN INNOVATIONEN .......................................... 151 2.1.2.1 OEKONOMISCHE BARRIEREN ......................................... 152 2.1.2.2 TECHNISCHE BARRIEREN.............................................. 153 2.1.2.3 EMOTIONALE BARRIEREN ............................................ 154 2.1.3 W IDERSTANDSMUSTER.............................................................. 157 2.2 INITIATIVE........................................................................................... 160 2.2.1 ERFOLGSFAKTOREN FUER VERAENDERUNGEN ................................. 160 2.2.1.1 (KOLLABORATION ........................................................... 163 2.2.1.2 C ONTINUITY................................................................ 172 2.2.1.3 CONSEQUENCE............................................................. 174 2.2.1.4 COMMITMENT ........................................................... 182 2.2.2 ROLLEN IM VERAENDERUNGSMANAGEMENT.............................. 186 2.2.2.1 M ACHTPROMOTOR ......... ............................................... 187 22.22 PROZESSPROMOTOR ................................................... 193 2.2.2.3 FACHPROMOTOREN....................................................... 195 2.3 IMPLEMENTIERUNG............................................................................. 197 2.3.1 SENSIBILISIERUNG (UNFREEZING) ........................................ 198 2.3.1.1 GEFUEHL DER DRINGLICHKEIT VERMITTELN ..................... 198 2.3.1.2 VERSTAENDNIS FUER DIE BETROFFENEN ENTWICKELN .... 200 2.3.2 VERAENDERUNG (MOVING) ..................................................... 200 2.3.2.1 EINBINDUNG ALLER BETROFFENEN .................................. 200 2.3.2.2 HINDERNISSE AUS DEM WEG RAE U M E N ........................ 204 2.3.3 WANDEL OHNE ENDE (REFREEZING) ..................................... 206 3 A NHANG...................................................................................... . ................. 208 3.1 VORLAGEN........................................................................................... 208 3.1.1 TWOS-ANALYSE.................................................................... 209 3.1.2 M.A.R.K.E.T.......................................................................... 210 3.1.3 MUDA CANVAS ..................................................................... 211 3.1.4 DRINGLICHKEITS-SCORECARD.................................................... 212 3.1.5 SOZIALE KOMPETENZEN SCORECARD ....................................... 213 3.1.6 4C SCORECARD....................................................................... 214 3.2 UEBER DEN A U TO R ............................................................................ 215 3.3 LITERATUR ........................................................................................... 215 3.4 STICHWORTVERZEICHNIS ........................................................................ 217
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author	Disselkamp, Marcus 1968-
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language	German
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series2	Management Know-how für die Praxis
spellingShingle	Disselkamp, Marcus 1968- Innovationen und Veränderungen Beziehungsmanagement (DE-588)4326109-7 gnd Bericht (DE-588)4128022-2 gnd Innovationsmanagement (DE-588)4161817-8 gnd Risikomanagement (DE-588)4121590-4 gnd
subject_GND	(DE-588)4326109-7 (DE-588)4128022-2 (DE-588)4161817-8 (DE-588)4121590-4
title	Innovationen und Veränderungen
title_auth	Innovationen und Veränderungen
title_exact_search	Innovationen und Veränderungen
title_full	Innovationen und Veränderungen Marcus Disselkamp
title_fullStr	Innovationen und Veränderungen Marcus Disselkamp
title_full_unstemmed	Innovationen und Veränderungen Marcus Disselkamp
title_short	Innovationen und Veränderungen
title_sort	innovationen und veranderungen
topic	Beziehungsmanagement (DE-588)4326109-7 gnd Bericht (DE-588)4128022-2 gnd Innovationsmanagement (DE-588)4161817-8 gnd Risikomanagement (DE-588)4121590-4 gnd
topic_facet	Beziehungsmanagement Bericht Innovationsmanagement Risikomanagement
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029767260&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT disselkampmarcus innovationenundveranderungen

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