Verfügbarkeit: Marketing and supply chain management

Marketing and supply chain management: a systemic approach

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Bibliographische Detailangaben
Beteiligte Personen:	Folinas, Dimitris 1970- (VerfasserIn), Fotiadis, Thomas (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London Routledge [2018]
Schlagwörter:	Industrial marketing Business logistics Supply Chain Management Marketing
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029766593&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029766593&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references and index
Umfang:	xi, 232 Seiten Illustrationen, Diagramme
ISBN:	9781138181649 9781138181656

Internformat

MARC


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Datensatz im Suchindex

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adam_text	MARKETING AND SUPPLY CHAIN MANAGEMENT / FOLINAS, DIMITRISYYD1970-YYEAUTHOR : 2017 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION MARKETING AND SUPPLY CHAIN MANAGEMENT CHALLENGES INTRODUCTION TO MARKETING AND SUPPLY CHAIN MANAGEMENT MARKETING AND SUPPLY CHAIN MANAGEMENT COEXISTENCE IN TODAY S MARKET ARENA IDENTIFYING THE CHALLENGES AND TRENDS OF MARKETING AND SUPPLY CHAIN MANAGEMENT INTEGRATED FRAMEWORK OF MARKETING AND SUPPLY CHAIN MANAGEMENT A SYSTEMIC APPROACH TO DISTRIBUTION CHANNELS A HOLISTIC APPROACH TO DEMAND HANDLING PROCUREMENT FROM A MARKETING AND SUPPLY CHAIN MANAGEMENT POINT OF VIEW TYPICAL APPROACHES OF MARKETING AND SUPPLY CHAIN MANAGEMENT SYNERGIES TECHNOLOGIES OF MARKETING AND SUPPLY CHAIN MANAGEMENT SYNERGIES DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. Contents List of illustrations jx Acknowledgements xiii Introduction 1 PARTI Theoretical context 3 1 Marketing and supply chain management challenges 5 2 Introduction to marketing and supply chain management 21 3 Marketing and supply chain management coexistence in today’s market arena 49 4 Identifying the challenges and trends of marketing and supply chain management 61 5 Integrated framework of marketing and supply chain management 77 PART II Functional delimitation 99 6 A systemic approach to distribution channels 101 7 A holistic approach to demand handling 127 8 Procurement from a marketing and supply chain management point of view 142 PART III Contemporary issues 161 9 Typical approaches of marketing and supply chain management synergies 163 vili Contents 10 Technologies of marketing and supply chain management synergies Bibliography Index
any_adam_object	1
author	Folinas, Dimitris 1970- Fotiadis, Thomas
author_GND	(DE-588)1026260132 (DE-588)1171141041
author_facet	Folinas, Dimitris 1970- Fotiadis, Thomas
author_role	aut aut
author_sort	Folinas, Dimitris 1970-
author_variant	d f df t f tf
building	Verbundindex
bvnumber	BV044364007
callnumber-first	H - Social Science
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callnumber-raw	HF5415.1263
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callnumber-subject	HF - Commerce
classification_rvk	QP 530
ctrlnum	(OCoLC)1010738144 (DE-599)BVBBV044364007
dewey-full	658.7
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.7
dewey-search	658.7
dewey-sort	3658.7
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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illustrated	Illustrated
indexdate	2024-12-20T18:01:00Z
institution	BVB
isbn	9781138181649 9781138181656
language	English
lccn	017006113
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spellingShingle	Folinas, Dimitris 1970- Fotiadis, Thomas Marketing and supply chain management a systemic approach Industrial marketing Business logistics Supply Chain Management (DE-588)4684051-5 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4684051-5 (DE-588)4037589-4
title	Marketing and supply chain management a systemic approach
title_auth	Marketing and supply chain management a systemic approach
title_exact_search	Marketing and supply chain management a systemic approach
title_full	Marketing and supply chain management a systemic approach Dimitris Folinas and Thomas Fotiadis
title_fullStr	Marketing and supply chain management a systemic approach Dimitris Folinas and Thomas Fotiadis
title_full_unstemmed	Marketing and supply chain management a systemic approach Dimitris Folinas and Thomas Fotiadis
title_short	Marketing and supply chain management
title_sort	marketing and supply chain management a systemic approach
title_sub	a systemic approach
topic	Industrial marketing Business logistics Supply Chain Management (DE-588)4684051-5 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Industrial marketing Business logistics Supply Chain Management Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029766593&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029766593&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT folinasdimitris marketingandsupplychainmanagementasystemicapproach AT fotiadisthomas marketingandsupplychainmanagementasystemicapproach

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