Big data in practice how 45 successful companies used big data analytics to deliver extraordinary results - Marr, Bernard (Wiley, 2016)
Keywords: BUSINESS & ECONOMICS / General; BUSINESS & ECONOMICS / Strategic Planning; BUSINESS & ECONOMICS / Consumer Behavior; Big data; Consumer behavior; Strategic planning; Wirtschaft; Consumer behavior -- Strategic planning -- Big data; Unternehmen; Big Data; Fallstudiensammlung