Persuasion ethics today:
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Routledge, Taylor & Francis Group
2016
|
| Schlagwörter: | |
| Beschreibung: | Vendor-supplied metadata |
| Umfang: | 1 online resource (xiii, 304 pages) |
| ISBN: | 9781317309635 1317309634 9781317309642 1317309642 9781315651309 1315651300 |
Internformat
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Datensatz im Suchindex
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| author2 | Duffy, Margaret Thorson, Esther |
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| contents | Section 1. Introductory issues -- section 2. Criticisms of PR and advertising messages -- section 3. Special topics This book explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula |
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| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174/.4 |
| dewey-search | 174/.4 |
| dewey-sort | 3174 14 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie |
| format | Electronic eBook |
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| spelling | Persuasion ethics today edited by Margaret Duffy and Esther Thorson New York Routledge, Taylor & Francis Group 2016 1 online resource (xiii, 304 pages) txt rdacontent c rdamedia cr rdacarrier Vendor-supplied metadata Section 1. Introductory issues -- section 2. Criticisms of PR and advertising messages -- section 3. Special topics This book explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Advertising / Psychological aspects fast Persuasion (Psychology) fast Ethik Psychologie Wirtschaft Advertising Moral and ethical aspects Advertising Psychological aspects Persuasion (Psychology) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Diskursethik (DE-588)4122116-3 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Diskursethik (DE-588)4122116-3 s Beeinflussung (DE-588)4005203-5 s 2\p DE-604 Duffy, Margaret edt Thorson, Esther edt Original 9780765644718 0765644711 9780765644725 076564472X 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Persuasion ethics today Section 1. Introductory issues -- section 2. Criticisms of PR and advertising messages -- section 3. Special topics This book explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Advertising / Psychological aspects fast Persuasion (Psychology) fast Ethik Psychologie Wirtschaft Advertising Moral and ethical aspects Advertising Psychological aspects Persuasion (Psychology) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Diskursethik (DE-588)4122116-3 gnd Beeinflussung (DE-588)4005203-5 gnd Werbung (DE-588)4065541-6 gnd |
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| title | Persuasion ethics today |
| title_auth | Persuasion ethics today |
| title_exact_search | Persuasion ethics today |
| title_full | Persuasion ethics today edited by Margaret Duffy and Esther Thorson |
| title_fullStr | Persuasion ethics today edited by Margaret Duffy and Esther Thorson |
| title_full_unstemmed | Persuasion ethics today edited by Margaret Duffy and Esther Thorson |
| title_short | Persuasion ethics today |
| title_sort | persuasion ethics today |
| topic | BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Advertising / Psychological aspects fast Persuasion (Psychology) fast Ethik Psychologie Wirtschaft Advertising Moral and ethical aspects Advertising Psychological aspects Persuasion (Psychology) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Diskursethik (DE-588)4122116-3 gnd Beeinflussung (DE-588)4005203-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Business Ethics Advertising / Moral and ethical aspects Advertising / Psychological aspects Persuasion (Psychology) Ethik Psychologie Wirtschaft Advertising Moral and ethical aspects Advertising Psychological aspects Persuasion (Psychology) Öffentlichkeitsarbeit Diskursethik Beeinflussung Werbung Aufsatzsammlung |
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