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Bibliographic Details
Main Author: Adams, Tony E. (Author)
Other Authors: Allen, Mike 1959- (Editor)
Format: Electronic eBook
Language:English
Published: Thousand Oaks, California [u.a.] SAGE Publications, Inc April 03, 2017
Subjects:
Links:https://sk.sagepub.com/reference/the-sage-encyclopedia-of-communication-research-methods
http://sk.sagepub.com/reference/the-sage-encyclopedia-of-communication-research-methods
http://sk.sagepub.com/reference/the-sage-encyclopedia-of-communication-research-methods
https://doi.org/10.4135/9781483381411
https://doi.org/10.4135/9781483381411
Summary:Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets.
Item Description:Enthält die 4 Bände der Druckausgabe
Physical Description:1 Online-Ressource (1972 Seiten)
ISBN:9781483381411
DOI:10.4135/9781483381411

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