Social media in the marketing context: a state of the art analysis and future directions
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Boston ; Heidelberg ; London
Elsevier, CP Chandos Publishing
[2017]
|
| Series: | Chandos social media series
|
| Subjects: | |
| Physical Description: | xix, 162 Seiten |
| ISBN: | 9780081017548 0081017545 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Plume, Cherniece J. Dwivedi, Yogesh Kumar Slade, Emma L. |
| author_facet | Plume, Cherniece J. Dwivedi, Yogesh Kumar Slade, Emma L. |
| author_role | aut aut aut |
| author_sort | Plume, Cherniece J. |
| author_variant | c j p cj cjp y k d yk ykd e l s el els |
| building | Verbundindex |
| bvnumber | BV044306428 |
| classification_rvk | AN 77600 QP 650 |
| ctrlnum | (OCoLC)962349878 (DE-599)BSZ480113319 |
| dewey-full | 659.144 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.144 |
| dewey-search | 659.144 |
| dewey-sort | 3659.144 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044306428 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:59:25Z |
| institution | BVB |
| isbn | 9780081017548 0081017545 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029710183 |
| oclc_num | 962349878 |
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| owner_facet | DE-11 |
| physical | xix, 162 Seiten |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Elsevier, CP Chandos Publishing |
| record_format | marc |
| series2 | Chandos social media series |
| spelling | Plume, Cherniece J. Verfasser aut Social media in the marketing context a state of the art analysis and future directions Amsterdam ; Boston ; Heidelberg ; London Elsevier, CP Chandos Publishing [2017] © 2017 xix, 162 Seiten txt rdacontent n rdamedia nc rdacarrier Chandos social media series Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kundenanalyse (DE-588)4304338-0 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Social media Internet marketing Marketing / Technological innovations Social Media (DE-588)4639271-3 s Online-Marketing (DE-588)7706419-7 s Kundenanalyse (DE-588)4304338-0 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Dwivedi, Yogesh Kumar Verfasser aut Slade, Emma L. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Plume, Cherniece J. Dwivedi, Yogesh Kumar Slade, Emma L. Social media in the marketing context a state of the art analysis and future directions Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenanalyse (DE-588)4304338-0 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4304338-0 (DE-588)4639271-3 |
| title | Social media in the marketing context a state of the art analysis and future directions |
| title_auth | Social media in the marketing context a state of the art analysis and future directions |
| title_exact_search | Social media in the marketing context a state of the art analysis and future directions |
| title_full | Social media in the marketing context a state of the art analysis and future directions |
| title_fullStr | Social media in the marketing context a state of the art analysis and future directions |
| title_full_unstemmed | Social media in the marketing context a state of the art analysis and future directions |
| title_short | Social media in the marketing context |
| title_sort | social media in the marketing context a state of the art analysis and future directions |
| title_sub | a state of the art analysis and future directions |
| topic | Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenanalyse (DE-588)4304338-0 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Marketing Online-Marketing Kundenanalyse Social Media |
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