Online multimedia advertising: techniques and technologies
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and t...
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| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey ; New York
Information Science Reference
[2011]
|
| Series: | Premier reference source
|
| Subjects: | |
| Links: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8 https://doi.org/10.4018/978-1-60960-189-8 https://doi.org/10.4018/978-1-60960-189-8 https://doi.org/10.4018/978-1-60960-189-8 https://doi.org/10.4018/978-1-60960-189-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8 |
| Summary: | "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies" - Provided by publisher |
| Item Description: | Includes bibliographical references |
| Physical Description: | 1 Online-Ressource (xvi, 334 Seiten) |
| ISBN: | 9781609601911 |
Staff View
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| 245 | 1 | 0 | |a Online multimedia advertising |b techniques and technologies |c Xian-Sheng Hua (Microsoft Research Asia, China), Tao Mei (Microsoft Research Asia, China), Alan Hanjalic (Delft University of Technology, The Netherlands) |
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| contents | 1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.] |
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| id | DE-604.BV044302912 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:59:20Z |
| institution | BVB |
| isbn | 9781609601911 |
| language | English |
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| spellingShingle | Online multimedia advertising techniques and technologies 1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement learning for online optimization of banner format and delivery / Benoit Baccot, Romulus Grigoras, Vincent Charvillat -- 3. Utilizing sentiments in online contextual advertising / Tanveer Siddiqui -- 4. In-image advertising / Lusong Li, Xian-Sheng Hua -- 5. Argo / Xin-Jing Wang ... [et al.] -- 6. The advent of play and pursuit / Yasmin Ibrahim -- 7. Content and attention aware overlay for online video advertising / Huazhong Ning ... [et al.] -- 8. An explorative study of virtual product placement / Chia-Hu Chang, Ja-Ling Wu -- 9. Adapting online advertising techniques to television / Sundar Dorai-Raj ... [et al.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13. Distributed technologies for personalized advertisement delivery / Dorothea Tsatsou ... [et al.] -- 14. Audience intelligence in online advertising / Bin Wang -- 15. Targeted mobile advertisement in the IP multimedia subsystem / C. Tselios ... [et al.] Internet advertising Internet marketing Multimedia systems Internet (DE-588)4308416-3 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4308416-3 (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4143413-4 |
| title | Online multimedia advertising techniques and technologies |
| title_auth | Online multimedia advertising techniques and technologies |
| title_exact_search | Online multimedia advertising techniques and technologies |
| title_full | Online multimedia advertising techniques and technologies Xian-Sheng Hua (Microsoft Research Asia, China), Tao Mei (Microsoft Research Asia, China), Alan Hanjalic (Delft University of Technology, The Netherlands) |
| title_fullStr | Online multimedia advertising techniques and technologies Xian-Sheng Hua (Microsoft Research Asia, China), Tao Mei (Microsoft Research Asia, China), Alan Hanjalic (Delft University of Technology, The Netherlands) |
| title_full_unstemmed | Online multimedia advertising techniques and technologies Xian-Sheng Hua (Microsoft Research Asia, China), Tao Mei (Microsoft Research Asia, China), Alan Hanjalic (Delft University of Technology, The Netherlands) |
| title_short | Online multimedia advertising |
| title_sort | online multimedia advertising techniques and technologies |
| title_sub | techniques and technologies |
| topic | Internet advertising Internet marketing Multimedia systems Internet (DE-588)4308416-3 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Internet advertising Internet marketing Multimedia systems Internet Marketing Werbung Aufsatzsammlung |
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