Verfügbarkeit: Digital marketing excellence | Technische Universität München

Digital marketing excellence: planning, optimizing and integrating online marketing

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Bibliographische Detailangaben
Vorheriger Titel:	Chaffey, Dave Emarketing Excellence
Beteiligte Personen:	Chaffey, Dave 1963- (VerfasserIn), Smith, Paul R. 1957- (VerfasserIn)
Weitere beteiligte Personen:	Smith, P. R. 1957-
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London ; New York Routledge 2017
Ausgabe:	Fifth edition
Schlagwörter:	Internet marketing Marketing Online-Marketing Telemarketing Electronic Commerce
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029705191&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Revised edition of the authors' Emarketing excellence, c2013. - Includes bibliographical references and index
Umfang:	xxvii, 660 Seiten Illustrationen, Diagramme
ISBN:	9781138191686 9781138191709

Internformat

MARC


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Datensatz im Suchindex

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adam_text	DIGITAL MARKETING EXCELLENCE / CHAFFEY, DAVEYYD1963-YYEAUTHOR : 2017 TABLE OF CONTENTS / INHALTSVERZEICHNIS PREFACE ACKNOWLEDGEMENTS INTRODUCTION TO DIGITAL MARKETING REMIX DIGITAL MODELS DIGITAL CUSTOMERS SOCIAL MEDIA MARKETING DESIGNING DIGITAL EXPERIENCES TRAFFIC BUILDING CUSTOMER LIFECYCLE COMMUNICATIONS AND CRM MANAGING DIGITAL MARKETING DIGITAL MARKETING PLAN GLOSSARY INDEX DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Chaffey, Dave 1963- Smith, Paul R. 1957-
author2	Smith, P. R. 1957-
author2_role
author2_variant	p r s pr prs
author_GND	(DE-588)131879537 (DE-588)172558263
author_facet	Chaffey, Dave 1963- Smith, Paul R. 1957- Smith, P. R. 1957-
author_role	aut aut
author_sort	Chaffey, Dave 1963-
author_variant	d c dc p r s pr prs
building	Verbundindex
bvnumber	BV044301324
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.1265
callnumber-search	HF5415.1265
callnumber-sort	HF 45415.1265
callnumber-subject	HF - Commerce
classification_rvk	QP 650
ctrlnum	(OCoLC)992516755 (DE-599)BVBBV044301324
dewey-full	658.8/72
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/72
dewey-search	658.8/72
dewey-sort	3658.8 272
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Fifth edition
format	Book
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id	DE-604.BV044301324
illustrated	Illustrated
indexdate	2024-12-20T17:59:17Z
institution	BVB
isbn	9781138191686 9781138191709
language	English
lccn	016041418
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029705191
oclc_num	992516755
open_access_boolean
owner	DE-M347 DE-1050 DE-739 DE-2070s DE-859 DE-573 DE-1102 DE-20 DE-634
owner_facet	DE-M347 DE-1050 DE-739 DE-2070s DE-859 DE-573 DE-1102 DE-20 DE-634
physical	xxvii, 660 Seiten Illustrationen, Diagramme
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Routledge
record_format	marc
spellingShingle	Chaffey, Dave 1963- Smith, Paul R. 1957- Digital marketing excellence planning, optimizing and integrating online marketing Internet marketing Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd
subject_GND	(DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4215401-7 (DE-588)4592128-3
title	Digital marketing excellence planning, optimizing and integrating online marketing
title_alt	Emarketing excellence eMarketing excellence
title_auth	Digital marketing excellence planning, optimizing and integrating online marketing
title_exact_search	Digital marketing excellence planning, optimizing and integrating online marketing
title_full	Digital marketing excellence planning, optimizing and integrating online marketing Dave Chaffey and PR Smith
title_fullStr	Digital marketing excellence planning, optimizing and integrating online marketing Dave Chaffey and PR Smith
title_full_unstemmed	Digital marketing excellence planning, optimizing and integrating online marketing Dave Chaffey and PR Smith
title_old	Chaffey, Dave Emarketing Excellence
title_short	Digital marketing excellence
title_sort	digital marketing excellence planning optimizing and integrating online marketing
title_sub	planning, optimizing and integrating online marketing
topic	Internet marketing Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd
topic_facet	Internet marketing Marketing Online-Marketing Telemarketing Electronic Commerce
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029705191&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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