Verfügbarkeit: Competitive social media marketing strategies

Competitive social media marketing strategies:

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Ozuem, Wilson 1974- (HerausgeberIn), Bowen, Gordon 1950- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hershey PA, USA Business Science Reference, an imprint of IGI Global [2016]
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagwörter:	Marketing Strategie Social Media Aufsatzsammlung
Links:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8
Zusammenfassung:	"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
Beschreibung:	Includes bibliographical references and index. - Enthält 12 Beiträge
Umfang:	1 Online-Ressource (xx, 317 Seiten) Illustrationen
ISBN:	9781466697775

Internformat

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Datensatz im Suchindex

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indexdate	2025-01-29T17:04:16Z
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isbn	9781466697775
language	English
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series2	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
spellingShingle	Competitive social media marketing strategies Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Social Media (DE-588)4639271-3 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4057952-9 (DE-588)4639271-3 (DE-588)4143413-4
title	Competitive social media marketing strategies
title_auth	Competitive social media marketing strategies
title_exact_search	Competitive social media marketing strategies
title_full	Competitive social media marketing strategies Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK)
title_fullStr	Competitive social media marketing strategies Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK)
title_full_unstemmed	Competitive social media marketing strategies Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK)
title_short	Competitive social media marketing strategies
title_sort	competitive social media marketing strategies
topic	Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Social Media (DE-588)4639271-3 gnd
topic_facet	Marketing Strategie Social Media Aufsatzsammlung
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9776-8
work_keys_str_mv	AT ozuemwilson competitivesocialmediamarketingstrategies AT bowengordon competitivesocialmediamarketingstrategies

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