Analyzing the influence of product features and recommendations on buying decisions: a new realistic experimental web shop and analysis environment
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Hochschulschrift/Dissertation Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
München
Verlag Dr. Hut
2017
|
| Ausgabe: | 1. Auflage |
| Schlagwörter: | |
| Links: | http://deposit.dnb.de/cgi-bin/dokserv?id=decd5b92dc2342e5b75b7745a8810cc2&prov=M&dok_var=1&dok_ext=htm http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=7153467&custom_att_2=simple_viewer http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029681672&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | 259 Seiten Illustrationen, Diagramme |
| ISBN: | 9783843930215 |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV044277213 | ||
| 003 | DE-604 | ||
| 005 | 20170420 | ||
| 007 | t| | ||
| 008 | 170420s2017 xx a||| m||| 00||| eng d | ||
| 015 | |a 17,N11 |2 dnb | ||
| 020 | |a 9783843930215 |c Broschur : EUR 120.00 (DE), EUR 123.40 (AT) |9 978-3-8439-3021-5 | ||
| 024 | 3 | |a 9783843930215 | |
| 035 | |a (OCoLC)992457546 | ||
| 035 | |a (DE-599)HBZHT019272874 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-19 | ||
| 084 | |a 004 |2 sdnb | ||
| 100 | 1 | |a Hofmann, Jens |d 1982- |e Verfasser |0 (DE-588)1128077000 |4 aut | |
| 245 | 1 | 0 | |a Analyzing the influence of product features and recommendations on buying decisions |b a new realistic experimental web shop and analysis environment |c von Jens Hofmann aus Essen |
| 250 | |a 1. Auflage | ||
| 264 | 1 | |a München |b Verlag Dr. Hut |c 2017 | |
| 300 | |a 259 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |b Dissertation |c Universität Duisburg-Essen |d 2016 | ||
| 653 | |a experimental web shops | ||
| 653 | |a analysis environment | ||
| 653 | |a product features and recommendations | ||
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 710 | 2 | |a Verlag Dr. Hut (München) |0 (DE-588)10174118-2 |4 pbl | |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=decd5b92dc2342e5b75b7745a8810cc2&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 856 | 4 | |u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=7153467&custom_att_2=simple_viewer |y Analyzing the influence of product features and recommendations on buying decisions |3 Inhaltsverzeichnis | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029681672&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029681672 | |
Datensatz im Suchindex
| _version_ | 1819274592714227712 |
|---|---|
| adam_text | Titel: Analyzing the influence of product features and recommendations on buying decisions
Autor: Hofmann, Jens
Jahr: 2017
Table of Content
1 Abstract............................................................................................................7
2 Introduction......................................................................................................9
3 Theory............................................................................................................11
3.1 The consumer journey and the buying process.............................................11
3.1.1 Decision process................................................................................................................13
3.1.2 External factors.................................................................................................................14
3.1.3 Post purchase behavior.....................................................................................................14
3.1.4 Utility...............................................................................................................................15
3.1.5 Search and experience product categories.........................................................................16
3.1.6 From the awareness set to choice.....................................................................................17
3.1.7 Concluding example..........................................................................................................19
3.2 Recommendation sources and product attributes.........................................20
3.2.1 Tie strength......................................................................................................................21
3.2.2 Professional and social recommendations.........................................................................21
3.2.3 Recommender systems......................................................................................................23
3.2.4 A typology of recommendation sources............................................................................24
3.2.5 Implementation of recommendations in online shops.......................................................25
3.2.6 Summary...........................................................................................................................28
3.3 Evaluating and predicting consumer behavior..............................................29
3.3.1 Conjoint studies................................................................................................................30
3.3.2 Study specific settings.......................................................................................................33
3.3.3 User tracking on the web..................................................................................................34
3.3.4 User classification by sequence analysis............................................................................35
3.3.5 Summary of methods to evaluate and predict consumer behavior...................................35
3.4 Summary, research questions, and project plan............................................36
4 Study 1 - Evaluating search and experience characteristics of products........41
4.1 Method...........................................................................................................42
4.2 Sample............................................................................................................43
4.3 Results............................................................................................................44
4.4 Summary Study 1..........................................................................................46
5 Study 2 - Expertise, spontaneity, and social influenceability questionnaire...47
5.1 Product expertise dimensions........................................................................47
5.2 Questionnaire construction and testing.........................................................49
5.3 Item generation..............................................................................................50
5.4 Samples..........................................................................................................51
5.5 Basic analysis.................................................................................................52
5.5.1 Explorative factor analysis................................................................................................52
5.5.2 Exclusion of original items................................................................................................53
5.5.3 Factor retention search product - Digital cameras..........................................................54
5.5.4 Factor retention experience product - Wine....................................................................55
5.6 Confirmatory factor analysis..........................................................................56
5.6.1 Confirmatory factor analysis for digital cameras..............................................................57
5.6.2 Confirmatory factor analysis for wine...............................................................................58
5.6.3 Confirmatory factor analysis for mobile phones...............................................................59
5.6.4 Confirmatory factor analysis for hotel reservations..........................................................59
5.6.5 Confirmatory factor analysis for eBook readers................................................................61
5.6.6 Confirmatory factor analysis for bank accounts...............................................................62
5.7 Final questionnaire and results......................................................................63
5.8 Discussion of the questionnaire......................................................................65
Study 3 - Web shop experiments....................................................................67
6.1 Web shop implementation.............................................................................68
6.1.1 Web shop environment.....................................................................................................69
6.1.2 WSDataAnalyzer..............................................................................................................71
6.1.3 Sequence analysis with TraMineR....................................................................................74
6.1.4 Adaptability......................................................................................................................76
6.1.5 Influence values.................................................................................................................77
6.1.6 Summary of the web shop implementation......................................................................85
6.2 Method of the web shop experiments............................................................86
6.2.1 Shopping environment with high complexity...................................................................88
6.2.2 Shopping environment with reduced complexity............................................................101
6.2.3 Summary of phases.........................................................................................................101
6.3 Samples.........................................................................................................102
6.4 Results...........................................................................................................104
6.4.1 Condition digital cameras with expert chat....................................................................106
6.4.2 Condition digital cameras without expert chat..............................................................146
6.4.3 Discussion of web shop metrics.......................................................................................182
6.4.4 Condition wine with expert chat....................................................................................184
6.4.5 Condition wine without expert chat...............................................................................203
6.4.6 Comparison of products and experimental conditions....,...............................................220
7 Concluding summary and discussion............................................................231
7.1 Search and experience products in light of product expertise......................232
7.2 Web shop environment and influence values...............................................234
7.3 Comparison to other methods......................................................................239
7.4 Model of web shop usage..............................................................................241
7.5 Limitations....................................................................................................243
7.6 Outlook..........................................................................................................244
8 References.....................................................................................................247
9 Acknowledgements........................................................................................259
|
| any_adam_object | 1 |
| author | Hofmann, Jens 1982- |
| author_GND | (DE-588)1128077000 |
| author_facet | Hofmann, Jens 1982- |
| author_role | aut |
| author_sort | Hofmann, Jens 1982- |
| author_variant | j h jh |
| building | Verbundindex |
| bvnumber | BV044277213 |
| ctrlnum | (OCoLC)992457546 (DE-599)HBZHT019272874 |
| discipline | Informatik |
| edition | 1. Auflage |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01973nam a22004098c 4500</leader><controlfield tag="001">BV044277213</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170420 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">170420s2017 xx a||| m||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">17,N11</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783843930215</subfield><subfield code="c">Broschur : EUR 120.00 (DE), EUR 123.40 (AT)</subfield><subfield code="9">978-3-8439-3021-5</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783843930215</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)992457546</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT019272874</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">004</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hofmann, Jens</subfield><subfield code="d">1982-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1128077000</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Analyzing the influence of product features and recommendations on buying decisions</subfield><subfield code="b">a new realistic experimental web shop and analysis environment</subfield><subfield code="c">von Jens Hofmann aus Essen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München</subfield><subfield code="b">Verlag Dr. Hut</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">259 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="b">Dissertation</subfield><subfield code="c">Universität Duisburg-Essen</subfield><subfield code="d">2016</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">experimental web shops</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">analysis environment</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">product features and recommendations</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Verlag Dr. Hut (München)</subfield><subfield code="0">(DE-588)10174118-2</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=decd5b92dc2342e5b75b7745a8810cc2&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=7153467&custom_att_2=simple_viewer</subfield><subfield code="y">Analyzing the influence of product features and recommendations on buying decisions</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029681672&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029681672</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV044277213 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:58:38Z |
| institution | BVB |
| institution_GND | (DE-588)10174118-2 |
| isbn | 9783843930215 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029681672 |
| oclc_num | 992457546 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM |
| owner_facet | DE-12 DE-19 DE-BY-UBM |
| physical | 259 Seiten Illustrationen, Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Verlag Dr. Hut |
| record_format | marc |
| spellingShingle | Hofmann, Jens 1982- Analyzing the influence of product features and recommendations on buying decisions a new realistic experimental web shop and analysis environment |
| subject_GND | (DE-588)4113937-9 |
| title | Analyzing the influence of product features and recommendations on buying decisions a new realistic experimental web shop and analysis environment |
| title_auth | Analyzing the influence of product features and recommendations on buying decisions a new realistic experimental web shop and analysis environment |
| title_exact_search | Analyzing the influence of product features and recommendations on buying decisions a new realistic experimental web shop and analysis environment |
| title_full | Analyzing the influence of product features and recommendations on buying decisions a new realistic experimental web shop and analysis environment von Jens Hofmann aus Essen |
| title_fullStr | Analyzing the influence of product features and recommendations on buying decisions a new realistic experimental web shop and analysis environment von Jens Hofmann aus Essen |
| title_full_unstemmed | Analyzing the influence of product features and recommendations on buying decisions a new realistic experimental web shop and analysis environment von Jens Hofmann aus Essen |
| title_short | Analyzing the influence of product features and recommendations on buying decisions |
| title_sort | analyzing the influence of product features and recommendations on buying decisions a new realistic experimental web shop and analysis environment |
| title_sub | a new realistic experimental web shop and analysis environment |
| topic_facet | Hochschulschrift |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=decd5b92dc2342e5b75b7745a8810cc2&prov=M&dok_var=1&dok_ext=htm http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=7153467&custom_att_2=simple_viewer http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029681672&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hofmannjens analyzingtheinfluenceofproductfeaturesandrecommendationsonbuyingdecisionsanewrealisticexperimentalwebshopandanalysisenvironment AT verlagdrhutmunchen analyzingtheinfluenceofproductfeaturesandrecommendationsonbuyingdecisionsanewrealisticexperimentalwebshopandanalysisenvironment |