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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Kartajaya, Hermawan 1947- (Author), Setiawan, Iwan (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey Wiley [2017]
Subjects:	Marketing Internet marketing Zukunft Online-Marketing Digitale Revolution Electronic Commerce
Links:	http://ebookcentral.proquest.com/lib/th-wildau/detail.action?docID=4785177 http://ebookcentral.proquest.com/lib/thnuernberg/detail.action?docID=4785177 https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=4785177 https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1424256
Physical Description:	1 Online-Ressource (215 Seiten) Illustrationen, Diagramme
ISBN:	9781119341062 9781119341147

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Record in the Search Index

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indexdate	2024-12-20T17:58:19Z
institution	BVB
isbn	9781119341062 9781119341147
language	English
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spellingShingle	Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan Marketing 4.0 moving from traditional to digital Marketing Internet marketing Zukunft (DE-588)4068097-6 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Digitale Revolution (DE-588)7854804-4 gnd Electronic Commerce (DE-588)4592128-3 gnd
subject_GND	(DE-588)4068097-6 (DE-588)4037589-4 (DE-588)7706419-7 (DE-588)7854804-4 (DE-588)4592128-3
title	Marketing 4.0 moving from traditional to digital
title_auth	Marketing 4.0 moving from traditional to digital
title_exact_search	Marketing 4.0 moving from traditional to digital
title_full	Marketing 4.0 moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_fullStr	Marketing 4.0 moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_full_unstemmed	Marketing 4.0 moving from traditional to digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_short	Marketing 4.0
title_sort	marketing 4 0 moving from traditional to digital
title_sub	moving from traditional to digital
topic	Marketing Internet marketing Zukunft (DE-588)4068097-6 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Digitale Revolution (DE-588)7854804-4 gnd Electronic Commerce (DE-588)4592128-3 gnd
topic_facet	Marketing Internet marketing Zukunft Online-Marketing Digitale Revolution Electronic Commerce
work_keys_str_mv	AT kotlerphilip marketing40movingfromtraditionaltodigital AT kartajayahermawan marketing40movingfromtraditionaltodigital AT setiawaniwan marketing40movingfromtraditionaltodigital

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