Customer co-creation projects and social media: the case of Barilla of Italy:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
[Bloomington]
Kelley School of Business, Indiana University
[2014]
|
| Ausgabe: | BH 614 |
| Schlagwörter: | |
| Beschreibung: | Auszug aus Business Horizon (2014) 57, 425-434 |
| Umfang: | Seiten 425-434 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Martini, Antonella 1969- Massa, Silvia Testa, Stefania |
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| indexdate | 2025-01-11T14:12:27Z |
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| spelling | Martini, Antonella 1969- (DE-588)1047065592 aut Customer co-creation projects and social media: the case of Barilla of Italy Antonella Martini ; Silvia Massa, Stefania Testa BH 614 [Bloomington] Kelley School of Business, Indiana University [2014] © 2014 Seiten 425-434 txt rdacontent n rdamedia nc rdacarrier Auszug aus Business Horizon (2014) 57, 425-434 Barilla Firma (DE-588)5170585-0 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Barilla Firma (DE-588)5170585-0 b Kundenbindung (DE-588)4384508-3 s Social Media (DE-588)4639271-3 s DE-604 Massa, Silvia aut Testa, Stefania aut Kelley School of Business (DE-588)5337648-1 isb |
| spellingShingle | Martini, Antonella 1969- Massa, Silvia Testa, Stefania Customer co-creation projects and social media: the case of Barilla of Italy Barilla Firma (DE-588)5170585-0 gnd Kundenbindung (DE-588)4384508-3 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)5170585-0 (DE-588)4384508-3 (DE-588)4639271-3 |
| title | Customer co-creation projects and social media: the case of Barilla of Italy |
| title_auth | Customer co-creation projects and social media: the case of Barilla of Italy |
| title_exact_search | Customer co-creation projects and social media: the case of Barilla of Italy |
| title_full | Customer co-creation projects and social media: the case of Barilla of Italy Antonella Martini ; Silvia Massa, Stefania Testa |
| title_fullStr | Customer co-creation projects and social media: the case of Barilla of Italy Antonella Martini ; Silvia Massa, Stefania Testa |
| title_full_unstemmed | Customer co-creation projects and social media: the case of Barilla of Italy Antonella Martini ; Silvia Massa, Stefania Testa |
| title_short | Customer co-creation projects and social media: the case of Barilla of Italy |
| title_sort | customer co creation projects and social media the case of barilla of italy |
| topic | Barilla Firma (DE-588)5170585-0 gnd Kundenbindung (DE-588)4384508-3 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Barilla Firma Kundenbindung Social Media |
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