Brand Fans: Lessons from the World's Greatest Sporting Brands
Gespeichert in:
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
001 | BV044207046 | ||
003 | DE-604 | ||
005 | 20170331 | ||
007 | cr|uuu---uuuuu | ||
008 | 170302s2017 xx o|||| 00||| eng d | ||
020 | |a 9783319488547 |c Online |9 978-3-319-48854-7 | ||
024 | 7 | |a 10.1007/978-3-319-48854-7 |2 doi | |
035 | |a (OCoLC)971239605 | ||
035 | |a (DE-599)BVBBV044207046 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-355 |a DE-860 |a DE-91 |a DE-1046 |a DE-1043 |a DE-Aug4 |a DE-898 |a DE-861 |a DE-523 |a DE-1049 |a DE-859 |a DE-473 |a DE-29 |a DE-863 |a DE-20 |a DE-1051 |a DE-862 |a DE-92 |a DE-824 |a DE-2070s |a DE-M347 |a DE-573 |a DE-703 |a DE-706 |a DE-739 |a DE-634 |a DE-188 |a DE-83 | ||
082 | 0 | |a 658.812 |2 23 | |
084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
084 | |a ZX 6910 |0 (DE-625)158435:14257 |2 rvk | ||
084 | |a WIR 000 |2 stub | ||
100 | 1 | |a Smith, Aaron |d 1972- |e Verfasser |0 (DE-588)171359682 |4 aut | |
245 | 1 | 0 | |a Brand Fans |b Lessons from the World's Greatest Sporting Brands |c by Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
264 | 1 | |a Cham |b Palgrave Macmillan |c 2017 | |
300 | |a 1 Online-Ressource (X, 249 SEiten) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 4 | |a Business | |
650 | 4 | |a Market research | |
650 | 4 | |a Customer relations / Management | |
650 | 4 | |a Sports / Economic aspects | |
650 | 4 | |a Business and Management | |
650 | 4 | |a Customer Relationship Management | |
650 | 4 | |a Market Research/Competitive Intelligence | |
650 | 4 | |a Sports Economics | |
650 | 4 | |a Wirtschaft | |
650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Wirtschaft |0 (DE-588)4066399-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Bedeutung |0 (DE-588)4005184-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Sport |0 (DE-588)4056366-2 |D s |
689 | 0 | 1 | |a Wirtschaft |0 (DE-588)4066399-1 |D s |
689 | 0 | 2 | |a Bedeutung |0 (DE-588)4005184-5 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
689 | 1 | 1 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
689 | 1 | 2 | |a Sport |0 (DE-588)4056366-2 |D s |
689 | 1 | 3 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
689 | 1 | |5 DE-604 | |
700 | 1 | |a Stavros, Constantino |e Verfasser |4 aut | |
700 | 1 | |a Westberg, Kate |e Verfasser |4 aut | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-319-48853-0 |w (DE-604)BV044017100 |
856 | 4 | 0 | |u https://doi.org/10.1007/978-3-319-48854-7 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-2-BUM | ||
940 | 1 | |q ZDB-2-BUM_2017 | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029613439 | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-634 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-1043 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-1046 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-Aug4 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-573 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-M347 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-92 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-1051 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-898 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-859 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-860 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-1049 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-861 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-863 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-862 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-523 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-2070s |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-91 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-473 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-355 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-703 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-20 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-706 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-824 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-29 |p ZDB-2-BUM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-3-319-48854-7 |l DE-739 |p ZDB-2-BUM |x Verlag |3 Volltext |
Datensatz im Suchindex
DE-BY-OTHR_katkey | 5879608 |
---|---|
DE-BY-TUM_katkey | 2254509 |
_version_ | 1831257128607678465 |
any_adam_object | |
author | Smith, Aaron 1972- Stavros, Constantino Westberg, Kate |
author_GND | (DE-588)171359682 |
author_facet | Smith, Aaron 1972- Stavros, Constantino Westberg, Kate |
author_role | aut aut aut |
author_sort | Smith, Aaron 1972- |
author_variant | a s as c s cs k w kw |
building | Verbundindex |
bvnumber | BV044207046 |
classification_rvk | QP 624 ZX 6910 |
classification_tum | WIR 000 |
collection | ZDB-2-BUM |
ctrlnum | (OCoLC)971239605 (DE-599)BVBBV044207046 |
dewey-full | 658.812 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.812 |
dewey-search | 658.812 |
dewey-sort | 3658.812 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Sport Wirtschaftswissenschaften |
doi_str_mv | 10.1007/978-3-319-48854-7 |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05198nam a2200985zc 4500</leader><controlfield tag="001">BV044207046</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170331 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170302s2017 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783319488547</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-319-48854-7</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-319-48854-7</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)971239605</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044207046</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZX 6910</subfield><subfield code="0">(DE-625)158435:14257</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Smith, Aaron</subfield><subfield code="d">1972-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)171359682</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand Fans</subfield><subfield code="b">Lessons from the World's Greatest Sporting Brands</subfield><subfield code="c">by Aaron C.T. Smith, Constantino Stavros, Kate Westberg</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (X, 249 SEiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sports / Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer Relationship Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market Research/Competitive Intelligence</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sports Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wirtschaft</subfield><subfield code="0">(DE-588)4066399-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bedeutung</subfield><subfield code="0">(DE-588)4005184-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wirtschaft</subfield><subfield code="0">(DE-588)4066399-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Bedeutung</subfield><subfield code="0">(DE-588)4005184-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Stavros, Constantino</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Westberg, Kate</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-319-48853-0</subfield><subfield code="w">(DE-604)BV044017100</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2017</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029613439</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-1051</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-48854-7</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV044207046 |
illustrated | Not Illustrated |
indexdate | 2024-12-20T17:56:48Z |
institution | BVB |
isbn | 9783319488547 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029613439 |
oclc_num | 971239605 |
open_access_boolean | |
owner | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
owner_facet | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
physical | 1 Online-Ressource (X, 249 SEiten) |
psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | Palgrave Macmillan |
record_format | marc |
spellingShingle | Smith, Aaron 1972- Stavros, Constantino Westberg, Kate Brand Fans Lessons from the World's Greatest Sporting Brands Business Market research Customer relations / Management Sports / Economic aspects Business and Management Customer Relationship Management Market Research/Competitive Intelligence Sports Economics Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Wirtschaft (DE-588)4066399-1 gnd Sport (DE-588)4056366-2 gnd Bedeutung (DE-588)4005184-5 gnd Unternehmen (DE-588)4061963-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
subject_GND | (DE-588)4144679-3 (DE-588)4066399-1 (DE-588)4056366-2 (DE-588)4005184-5 (DE-588)4061963-1 (DE-588)4326109-7 |
title | Brand Fans Lessons from the World's Greatest Sporting Brands |
title_auth | Brand Fans Lessons from the World's Greatest Sporting Brands |
title_exact_search | Brand Fans Lessons from the World's Greatest Sporting Brands |
title_full | Brand Fans Lessons from the World's Greatest Sporting Brands by Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
title_fullStr | Brand Fans Lessons from the World's Greatest Sporting Brands by Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
title_full_unstemmed | Brand Fans Lessons from the World's Greatest Sporting Brands by Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
title_short | Brand Fans |
title_sort | brand fans lessons from the world s greatest sporting brands |
title_sub | Lessons from the World's Greatest Sporting Brands |
topic | Business Market research Customer relations / Management Sports / Economic aspects Business and Management Customer Relationship Management Market Research/Competitive Intelligence Sports Economics Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Wirtschaft (DE-588)4066399-1 gnd Sport (DE-588)4056366-2 gnd Bedeutung (DE-588)4005184-5 gnd Unternehmen (DE-588)4061963-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
topic_facet | Business Market research Customer relations / Management Sports / Economic aspects Business and Management Customer Relationship Management Market Research/Competitive Intelligence Sports Economics Wirtschaft Markenpolitik Sport Bedeutung Unternehmen Beziehungsmanagement |
url | https://doi.org/10.1007/978-3-319-48854-7 |
work_keys_str_mv | AT smithaaron brandfanslessonsfromtheworldsgreatestsportingbrands AT stavrosconstantino brandfanslessonsfromtheworldsgreatestsportingbrands AT westbergkate brandfanslessonsfromtheworldsgreatestsportingbrands |