Availability: Electronic Word of Mouth (eWOM) in the Marketing Context

Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions

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Bibliographic Details
Main Authors:	Ismagilova, Elvira (Author), Dwivedi, Yogesh K. (Author), Slade, Emma (Author), Williams, Michael D. (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham Springer 2017
Series:	SpringerBriefs in Business
Subjects:	Business Internet marketing Management information systems Business and Management Business Information Systems Online Marketing/Social Media Information Systems Applications (incl. Internet) Wirtschaft Online-Marketing Produktempfehlung Computerunterstützte Kommunikation Mund-zu-Mund-Werbung
Links:	https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7 https://doi.org/10.1007/978-3-319-52459-7
Physical Description:	1 Online-Ressource (XVI, 138 Seiten) 8 Illustrationen, 3 Illustrationen (farbig)
ISBN:	9783319524597
ISSN:	2191-5482
DOI:	10.1007/978-3-319-52459-7

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id	DE-604.BV044206398
illustrated	Illustrated
indexdate	2024-12-20T17:56:47Z
institution	BVB
isbn	9783319524597
issn	2191-5482
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029612792
oclc_num	974720933
open_access_boolean
owner	DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83
owner_facet	DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83
physical	1 Online-Ressource (XVI, 138 Seiten) 8 Illustrationen, 3 Illustrationen (farbig)
psigel	ZDB-2-BUM ZDB-2-BUM_2017
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Springer
record_format	marc
series2	SpringerBriefs in Business
spellingShingle	Ismagilova, Elvira Dwivedi, Yogesh K. Slade, Emma Williams, Michael D. Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions Business Internet marketing Management information systems Business and Management Business Information Systems Online Marketing/Social Media Information Systems Applications (incl. Internet) Wirtschaft Online-Marketing (DE-588)7706419-7 gnd Produktempfehlung (DE-588)4126361-3 gnd Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd
subject_GND	(DE-588)7706419-7 (DE-588)4126361-3 (DE-588)4535905-2 (DE-588)4509885-2
title	Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions
title_auth	Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions
title_exact_search	Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions
title_full	Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
title_fullStr	Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
title_full_unstemmed	Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
title_short	Electronic Word of Mouth (eWOM) in the Marketing Context
title_sort	electronic word of mouth ewom in the marketing context a state of the art analysis and future directions
title_sub	A State of the Art Analysis and Future Directions
topic	Business Internet marketing Management information systems Business and Management Business Information Systems Online Marketing/Social Media Information Systems Applications (incl. Internet) Wirtschaft Online-Marketing (DE-588)7706419-7 gnd Produktempfehlung (DE-588)4126361-3 gnd Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd
topic_facet	Business Internet marketing Management information systems Business and Management Business Information Systems Online Marketing/Social Media Information Systems Applications (incl. Internet) Wirtschaft Online-Marketing Produktempfehlung Computerunterstützte Kommunikation Mund-zu-Mund-Werbung
url	https://doi.org/10.1007/978-3-319-52459-7
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