Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions - Ismagilova, Elvira; Dwivedi, Yogesh K.; Slade, Emma; Williams, Michael D. (Springer, 2017)
Keywords: Business; Internet marketing; Management information systems; Business and Management; Business Information Systems; Online Marketing/Social Media; Information Systems Applications (incl. Internet); Wirtschaft; Online-Marketing; Produktempfehlung; Computerunterstützte Kommunikation; Mund-zu-Mund-Werbung