Geomarketing methods and strategies in special martketing - Cliquet, Gérard (ISTE Ltd., 2006)
English translation of: Le géomarketing : méthodes et stratégies du marketing spatial published by Hermes Science/Lavoisier in 2002
Includes bibliographical references and index
Keywords: Target marketing; Consumer behavior; Geoinformation; Verbraucherverhalten; Marketing; Aufsatzsammlung