Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bern
Peter Lang
c2011
|
| Schlagwörter: | |
| Beschreibung: | Includes bibliographical references (p. [185]-208) and index |
| Umfang: | xiv, 217 p |
| ISBN: | 9783039119783 9783035300857 |
Internformat
MARC
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| 100 | 1 | |a O'Boyle, Neil |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a New vocabularies, old ideas |b culture, Irishness and the advertising industry |c Neil O'Boyle |
| 264 | 1 | |a Bern |b Peter Lang |c c2011 | |
| 300 | |a xiv, 217 p | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references (p. [185]-208) and index | ||
| 505 | 0 | |a The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign | |
| 650 | 4 | |a Advertising |z Ireland | |
| 650 | 4 | |a National characteristics, Irish | |
| 650 | 4 | |a Civilization, Modern |x Irish influences | |
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Datensatz im Suchindex
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| author | O'Boyle, Neil |
| author_facet | O'Boyle, Neil |
| author_role | aut |
| author_sort | O'Boyle, Neil |
| author_variant | n o no |
| building | Verbundindex |
| bvnumber | BV044169411 |
| classification_rvk | LB 52200 |
| collection | ZDB-30-PAD |
| contents | The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign |
| ctrlnum | (ZDB-30-PAD)EBC1054083 (ZDB-89-EBL)EBL1054083 (OCoLC)812911888 (DE-599)BVBBV044169411 |
| dewey-full | 659.109417 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.109417 |
| dewey-search | 659.109417 |
| dewey-sort | 3659.109417 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV044169411 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:55:52Z |
| institution | BVB |
| isbn | 9783039119783 9783035300857 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029576256 |
| oclc_num | 812911888 |
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| physical | xiv, 217 p |
| psigel | ZDB-30-PAD |
| publishDate | 2011 |
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| publisher | Peter Lang |
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| spelling | O'Boyle, Neil Verfasser aut New vocabularies, old ideas culture, Irishness and the advertising industry Neil O'Boyle Bern Peter Lang c2011 xiv, 217 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [185]-208) and index The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign Advertising Ireland National characteristics, Irish Civilization, Modern Irish influences Culture and globalization Nationalcharakter (DE-588)4137343-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Soziale Konstruktion (DE-588)4563270-4 gnd rswk-swf Irlandbild (DE-588)4311215-8 gnd rswk-swf Irland Irland (DE-588)4027667-3 gnd rswk-swf Irland (DE-588)4027667-3 g Nationalcharakter (DE-588)4137343-1 s Soziale Konstruktion (DE-588)4563270-4 s Irlandbild (DE-588)4311215-8 s Werbung (DE-588)4065541-6 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-3-03911-978-3 Erscheint auch als Druck-Ausgabe, Paperback 3-03911-978-8 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Boyle, Neil New vocabularies, old ideas culture, Irishness and the advertising industry The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign Advertising Ireland National characteristics, Irish Civilization, Modern Irish influences Culture and globalization Nationalcharakter (DE-588)4137343-1 gnd Werbung (DE-588)4065541-6 gnd Soziale Konstruktion (DE-588)4563270-4 gnd Irlandbild (DE-588)4311215-8 gnd |
| subject_GND | (DE-588)4137343-1 (DE-588)4065541-6 (DE-588)4563270-4 (DE-588)4311215-8 (DE-588)4027667-3 |
| title | New vocabularies, old ideas culture, Irishness and the advertising industry |
| title_auth | New vocabularies, old ideas culture, Irishness and the advertising industry |
| title_exact_search | New vocabularies, old ideas culture, Irishness and the advertising industry |
| title_full | New vocabularies, old ideas culture, Irishness and the advertising industry Neil O'Boyle |
| title_fullStr | New vocabularies, old ideas culture, Irishness and the advertising industry Neil O'Boyle |
| title_full_unstemmed | New vocabularies, old ideas culture, Irishness and the advertising industry Neil O'Boyle |
| title_short | New vocabularies, old ideas |
| title_sort | new vocabularies old ideas culture irishness and the advertising industry |
| title_sub | culture, Irishness and the advertising industry |
| topic | Advertising Ireland National characteristics, Irish Civilization, Modern Irish influences Culture and globalization Nationalcharakter (DE-588)4137343-1 gnd Werbung (DE-588)4065541-6 gnd Soziale Konstruktion (DE-588)4563270-4 gnd Irlandbild (DE-588)4311215-8 gnd |
| topic_facet | Advertising Ireland National characteristics, Irish Civilization, Modern Irish influences Culture and globalization Nationalcharakter Werbung Soziale Konstruktion Irlandbild Irland |
| work_keys_str_mv | AT oboyleneil newvocabulariesoldideascultureirishnessandtheadvertisingindustry |