Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
San Francisco
Jossey-Bass
c2008
|
| Ausgabe: | 1st ed |
| Schlagwörter: | |
| Beschreibung: | "Reputation Institute publications"--Jacket Includes bibliographical references (p. 247-249) and index |
| Umfang: | xix, 266 p. |
| ISBN: | 9780787998301 0787998303 |
Internformat
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| 245 | 1 | 0 | |a Taking brand initiative |b how companies can align strategy, culture, and identity through corporate branding |c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
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| 500 | |a "Reputation Institute publications"--Jacket | ||
| 500 | |a Includes bibliographical references (p. 247-249) and index | ||
| 505 | 0 | |a What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave | |
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| author | Hatch, Mary Jo |
| author_facet | Hatch, Mary Jo |
| author_role | aut |
| author_sort | Hatch, Mary Jo |
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| contents | What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:54:41Z |
| institution | BVB |
| isbn | 9780787998301 0787998303 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029535517 |
| oclc_num | 476138614 |
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| physical | xix, 266 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2008 |
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| publisher | Jossey-Bass |
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| spelling | Hatch, Mary Jo Verfasser aut Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins 1st ed San Francisco Jossey-Bass c2008 xix, 266 p. txt rdacontent c rdamedia cr rdacarrier "Reputation Institute publications"--Jacket Includes bibliographical references (p. 247-249) and index What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave Corporate image Corporate culture Branding (Marketing) Management (DE-588)4037278-9 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s 1\p DE-604 Markenpolitik (DE-588)4144679-3 s 2\p DE-604 Schultz, Majken Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-7879-9830-1 Erscheint auch als Druck-Ausgabe, Hardcover 0-7879-9830-3 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hatch, Mary Jo Taking brand initiative how companies can align strategy, culture, and identity through corporate branding What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave Corporate image Corporate culture Branding (Marketing) Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4074577-6 (DE-588)4144679-3 |
| title | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_auth | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_exact_search | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding |
| title_full | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_fullStr | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_full_unstemmed | Taking brand initiative how companies can align strategy, culture, and identity through corporate branding Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins |
| title_short | Taking brand initiative |
| title_sort | taking brand initiative how companies can align strategy culture and identity through corporate branding |
| title_sub | how companies can align strategy, culture, and identity through corporate branding |
| topic | Corporate image Corporate culture Branding (Marketing) Management (DE-588)4037278-9 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Corporate image Corporate culture Branding (Marketing) Management Marke Markenpolitik |
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