Humor in advertising: a comprehensive analysis
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Armonk, N.Y.
M.E. Sharpe, Inc.
c2006
|
| Schlagwörter: | |
| Beschreibung: | Includes bibliographical references (p. 207-224) and indexes |
| Umfang: | xiv, 240 p. |
| ISBN: | 0765616130 9780765616135 |
Internformat
MARC
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| 020 | |a 9780765616135 |9 978-0-7656-1613-5 | ||
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| 100 | 1 | |a Gulas, Charles S. |d 1962- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Humor in advertising |b a comprehensive analysis |c Charles S. Gulas and Marc G. Weinberger |
| 264 | 1 | |a Armonk, N.Y. |b M.E. Sharpe, Inc. |c c2006 | |
| 300 | |a xiv, 240 p. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 207-224) and indexes | ||
| 650 | 4 | |a Wit and humor in advertising | |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Humor |0 (DE-588)4026170-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Gulas, Charles S. 1962- |
| author_facet | Gulas, Charles S. 1962- |
| author_role | aut |
| author_sort | Gulas, Charles S. 1962- |
| author_variant | c s g cs csg |
| building | Verbundindex |
| bvnumber | BV044094457 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC3060578 (ZDB-89-EBL)EBL3060578 (OCoLC)232160219 (DE-599)BVBBV044094457 |
| dewey-full | 659.1/02/07 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/02/07 |
| dewey-search | 659.1/02/07 |
| dewey-sort | 3659.1 12 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044094457 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:53:42Z |
| institution | BVB |
| isbn | 0765616130 9780765616135 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029501302 |
| oclc_num | 232160219 |
| open_access_boolean | |
| physical | xiv, 240 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | M.E. Sharpe, Inc. |
| record_format | marc |
| spelling | Gulas, Charles S. 1962- Verfasser aut Humor in advertising a comprehensive analysis Charles S. Gulas and Marc G. Weinberger Armonk, N.Y. M.E. Sharpe, Inc. c2006 xiv, 240 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 207-224) and indexes Wit and humor in advertising Werbewirkung (DE-588)4189647-6 gnd rswk-swf Humor (DE-588)4026170-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Humor (DE-588)4026170-0 s 1\p DE-604 Werbewirkung (DE-588)4189647-6 s 2\p DE-604 Weinberger, Marc G. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gulas, Charles S. 1962- Humor in advertising a comprehensive analysis Wit and humor in advertising Werbewirkung (DE-588)4189647-6 gnd Humor (DE-588)4026170-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4026170-0 (DE-588)4065541-6 |
| title | Humor in advertising a comprehensive analysis |
| title_auth | Humor in advertising a comprehensive analysis |
| title_exact_search | Humor in advertising a comprehensive analysis |
| title_full | Humor in advertising a comprehensive analysis Charles S. Gulas and Marc G. Weinberger |
| title_fullStr | Humor in advertising a comprehensive analysis Charles S. Gulas and Marc G. Weinberger |
| title_full_unstemmed | Humor in advertising a comprehensive analysis Charles S. Gulas and Marc G. Weinberger |
| title_short | Humor in advertising |
| title_sort | humor in advertising a comprehensive analysis |
| title_sub | a comprehensive analysis |
| topic | Wit and humor in advertising Werbewirkung (DE-588)4189647-6 gnd Humor (DE-588)4026170-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Wit and humor in advertising Werbewirkung Humor Werbung |
| work_keys_str_mv | AT gulascharless humorinadvertisingacomprehensiveanalysis AT weinbergermarcg humorinadvertisingacomprehensiveanalysis |