Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Somerset
John Wiley & Sons, Incorporated
2013
|
| Ausgabe: | 1st ed |
| Schlagwörter: | |
| Zusammenfassung: | The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, Samsung, and Kellogg-to solve business problems at the collision point between media, technology, and marketing. With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success. Explains how to organize for innovation within your own organization by applying the principles of agile development across your business Details how to create a religion around convergence, explaining how to tell the story throughout the organization Outlines how to adapt processes to keep up with and take advantage of rapid technological change A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 online resource (176 pages) |
| ISBN: | 9781118632222 9781118575529 |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Lord, Bob |
| author_facet | Lord, Bob |
| author_role | aut |
| author_sort | Lord, Bob |
| author_variant | b l bl |
| building | Verbundindex |
| bvnumber | BV044050191 |
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| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044050191 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:52:20Z |
| institution | BVB |
| isbn | 9781118632222 9781118575529 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029457036 |
| oclc_num | 826860941 |
| open_access_boolean | |
| physical | 1 online resource (176 pages) |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2013 |
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| publishDateSort | 2013 |
| publisher | John Wiley & Sons, Incorporated |
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| spelling | Lord, Bob Verfasser aut Converge Transforming Business at the Intersection of Marketing and Technology 1st ed Somerset John Wiley & Sons, Incorporated 2013 © 2013 1 online resource (176 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, Samsung, and Kellogg-to solve business problems at the collision point between media, technology, and marketing. With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success. Explains how to organize for innovation within your own organization by applying the principles of agile development across your business Details how to create a religion around convergence, explaining how to tell the story throughout the organization Outlines how to adapt processes to keep up with and take advantage of rapid technological change A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world Wirtschaft Business Marketing Technological innovations Unternehmen (DE-588)4061963-1 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Informationstechnik (DE-588)4026926-7 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Innovationsmanagement (DE-588)4161817-8 s 1\p DE-604 Strategie (DE-588)4057952-9 s 2\p DE-604 Velez, Ray Sonstige oth Lord, Bob W. Sonstige oth Erscheint auch als Druck-Ausgabe Lord, Bob Converge : Transforming Business at the Intersection of Marketing and Technology 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lord, Bob Converge Transforming Business at the Intersection of Marketing and Technology Wirtschaft Business Marketing Technological innovations Unternehmen (DE-588)4061963-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd Informationstechnik (DE-588)4026926-7 gnd Strategie (DE-588)4057952-9 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd |
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| title | Converge Transforming Business at the Intersection of Marketing and Technology |
| title_auth | Converge Transforming Business at the Intersection of Marketing and Technology |
| title_exact_search | Converge Transforming Business at the Intersection of Marketing and Technology |
| title_full | Converge Transforming Business at the Intersection of Marketing and Technology |
| title_fullStr | Converge Transforming Business at the Intersection of Marketing and Technology |
| title_full_unstemmed | Converge Transforming Business at the Intersection of Marketing and Technology |
| title_short | Converge |
| title_sort | converge transforming business at the intersection of marketing and technology |
| title_sub | Transforming Business at the Intersection of Marketing and Technology |
| topic | Wirtschaft Business Marketing Technological innovations Unternehmen (DE-588)4061963-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd Informationstechnik (DE-588)4026926-7 gnd Strategie (DE-588)4057952-9 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Wirtschaft Business Marketing Technological innovations Unternehmen Innovationsmanagement Informationstechnik Strategie Kundenmanagement |
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